Monoprix, a major city center retailer in France and pioneer in upscale takeaway food, is launching its new range of Food To Go line for busy urbanites on the go.
Brandimage defined a packaging strategy that affirms the brand's positioning and created a graphic design that highlights transparency and appealing ultra-fresh products. The range is stripped of all artifice through a transparent packaging that emphasizes the selection of products, the quality of ingredients and the simplicity of recipes.
This ultra minimalist, simple, direct and accessible spirit is consistently applied to the whole range of fresh products: sandwiches, salads, pressed fruit, desserts, as in the hot and cooked takeaway dishes.
For this sleek and trendy and packaging Brandimage defined an editorial tone that asserts the selection by the article (Le, La, Les) that puts the focus on the unique value of each product or recipe selected and prepared by Monoprix.
Freshness, quality and simplicity, the essence of a food to go offer for the urbanites on the go, that's the Monoprix spirit!