SkyTeam, an alliance of 20 top airlines, is the first to consistently offer priority services on a worldwide scale. SkyTeam commissioned Brandimage to translate their vision—“Caring more about you”—and create the SkyPriority signage system, meant to ease navigation throughout the airport and enable premium passengers to instantly recognize SkyPriority services at any airport in the world.
Brandimage designed a distinctive brand identity for SkyPriority, a branding system that would stand out in the crowded airport environment and that could be adapted to the various graphic identities of the SkyTeam member airlines. Brandimage worked with each of the member airlines to create specific guidelines adapted to their own signage and identity.
Since the launch in 2013, SkyPriority is now available at over 1,000 airports worldwide, marking the first time an airline alliance has implemented a consistently branded way-finding system involving all members.