A forerunner of Active Phyto-Cosmetics, LIERAC unites the best of botanical active ingredients with the high standards of science to create premium skin care and cosmetics products that combine enjoyable beauty rituals and proven effectiveness.
Brandimage refreshed the brand identity design in line with the original values of the brand: innovation, performance, safety, femininity, and understanding. We developed a clear brand strategy that defines the new Lierac visual identity and a new packaging design architecture that allows better understanding of the offer. Each product family now stands out on shelf with a specific packaging design while boosting the overall brand’s impact.
Lierac Laboratories proudly asserts their expertise in skin disorders and aging with the “simply so French” appeal that makes each product a pleasure for the senses.