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LIERAC - Alès Group: A “Simply So French” Skin Care Approach

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    <p>A forerunner of Active Phyto-<em>Cosmetics</em>, <em>LIERAC</em> unites the best of botanical active ingredients with the high standards of science to create premium skin care and cosmetics products that combine enjoyable beauty rituals and proven effectiveness.</p>

    <p>Brandimage refreshed the brand identity design in line with the original values of the brand: innovation, performance, safety, femininity, and understanding. We developed a clear brand strategy that defines the new Lierac visual identity and a new packaging design architecture that allows better understanding of the offer. Each product family now stands out on shelf with a specific packaging design while boosting the overall brand’s impact.</p>

    <p>Lierac Laboratories proudly asserts their expertise in skin disorders and aging with the “simply so French” appeal that makes each product a pleasure for the senses.</p>

    <p><a href="/node/103">See our work for Lierac for Men</a>

    <p><a href="/node/94">Phyto Cosmetics</a>

LIERAC - Alès Group: A “Simply So French” Skin Care Approach

<p>A forerunner of Active Phyto-<em>Cosmetics</em>, <em>LIERAC</em> unites the best of botanical active ingredients with the high standards of science to create premium skin care and cosmetics products that combine enjoyable beauty rituals and proven effectiveness.</p>

<p>Brandimage refreshed the brand identity design in line with the original values of the brand: innovation, performance, safety, femininity, and understanding. We developed a clear brand strategy that defines the new Lierac visual identity and a new packaging design architecture that allows better understanding of the offer. Each product family now stands out on shelf with a specific packaging design while boosting the overall brand’s impact.</p>

<p>Lierac Laboratories proudly asserts their expertise in skin disorders and aging with the “simply so French” appeal that makes each product a pleasure for the senses.</p>

<p><a href="/node/103">See our work for Lierac for Men</a>

<p><a href="/node/94">Phyto Cosmetics</a>

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