With 85 years of experience, Corné Port-Royal is one of the leading Belgian chocolatiers. After redefining the visual identity and the packaging lines for the brand, Brandimage was asked to create a new store concept that aligns with the new visual style.
The design, which is welcoming, joyful, and modern, highlights the iconic signs of the brand and invites clients to discover the whole product range, from chocolates à la carte to gift boxes. United by the symbolic ribbon that runs throughout the entire store like a guideline, the shop displays the products with personalized, custom-made furniture, lighting, and iconography. The round, suspended light fixtures contrast with the rectangular shape of the packaging but recall the roundness of the brand logotype, creating a coherent and harmonious ensemble.
With this new concept, Brandimage created a genuine experience for the customers by playing with the senses of sight, smell, and taste. The concept gives life to the brand, highlighting its brand values, its know-how, and the quality of its products.