Wavestone, a new consultancy forged from the merger of Solucom’s and Kurt Salmon’s European business, wished to establish a brand identity that effectively expresses its mission: enlighten and guide the leaders of today and tomorrow in their most strategic decisions.
Brandimage used a collaborative approach to defining the brand platform, involving Wavestone’s 2,500 associates over the course of six months to create the new name and brand identity. The identity highlights Wavestone’s strength and energy with a singular typography, where every letter is designed to better assert the power of the name. This typography reflects the vision and philosophy of the Wavestone consulting firm: exemplify change with a long-term strategy as the guideline. A sphere of purple, a unique color in the consulting world, conveys the spirit of the brand, reinforcing the statutory composition and symbolizing power.
In a world where permanent evolution is key to success, Brandimage created an identity that mirrors Wavestone’s unique value proposition.