First launched in 2013, InterRent is the Europcar Group’s first low-cost brand with a fleet across Europe. Because InterRent advocates simplicity, Brandimage positioned this brand around two trends: optimism and smart shopping. A strong graphic territory and cheerful colors provide a singular brand identity system that effectively translates the brand’s core values—a simple, smart offer with low prices.
Brandimage built the new identity design on a set of pictograms linked to the services offered, including a single, stylized car on a button to convey accessibility. The bespoke typography reflects InterRent’s personality traits: simplicity, confidence, and accessibility. The brand’s signature message, “drive, save, enjoy,” promises customers the pleasures of driving and the satisfaction of their smart choice. Beyond a simple sign, Brandimage created a universal visual language through graphics comprising a dozen pictograms, which embody the services and attentive posture of the brand.