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Flying Blue, create a companion brand for an inspiring airline loyalty program

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    Brandimage accompanied Air France-KLM and its partners in an ambitious repositioning process for the Flying Blue loyalty program. The objective was to make it an own standing service brand with the ability to develop synergies with various airline brands.

    Our innovating naming strategy allows endless possibilities of personalization, the message conveyed by the logo adapts to the nature and moment of interaction.
    The graphic territory reinforces the brand positioning by a conversational brand structure that promotes relationship in all its forms. Brandimage created an unique concept embodying Flying Blue’s mission.

    Flying Blue is a companion brand, that brings joy, personalized attention and moments of pleasure to its members with the aim to increase the emotional bonds between the customers and the airlines.

Flying Blue, create a companion brand for an inspiring airline loyalty program

Brandimage accompanied Air France-KLM and its partners in an ambitious repositioning process for the Flying Blue loyalty program. The objective was to make it an own standing service brand with the ability to develop synergies with various airline brands.

Our innovating naming strategy allows endless possibilities of personalization, the message conveyed by the logo adapts to the nature and moment of interaction.
The graphic territory reinforces the brand positioning by a conversational brand structure that promotes relationship in all its forms. Brandimage created an unique concept embodying Flying Blue’s mission.

Flying Blue is a companion brand, that brings joy, personalized attention and moments of pleasure to its members with the aim to increase the emotional bonds between the customers and the airlines.

#identity

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My logo is a stamp with multiple expressions that adapts to the context where it is used. I love to share inspirations and tips that make dreams become reality.

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