Present in 140 countries, Europcar provides customers with one of the world’s largest vehicle rental networks across Europe. Evolving its services to adapt to customers’ ever-changing mobility needs, Europcar wished to express its new customer-centric attitude with the brand promise “moving your way.”
To give a new perspective to the Europcar brand Brandimage worked on the brand strategy, defining the brand architecture and creating new brand identities for innovative services. With its strong personality, the modern and dynamic identity system highlights the company’s transformation and Europcar’s new brand positioning. Brandimage developed the design system for marketing campaigns, partnerships, signage, and vehicles, delivering comprehensive guidelines for consistent deployment across the international network. We also created the new “Privilege” loyalty program’s status-oriented design, which highlights the different categories for Europcar’s most loyal customers.
By strengthening the visibility of Europcar’s sub-brands, we established perfect alignment with the objectives of the brand’s positioning.