# press release


With Kerasilk, Brandimage designs a new generation of products to manage unmanageable hair

With Kerasilk, Brandimage designs a new generation of products to manage unmanageable hair

Paris , February 19th, 2014

Brandimage, a leading global consultancy of brand equity architects and designers, announced that it has repositioned the Kerasilk professional hair-care range for Goldwell (Kao Group). The professional hair products Goldwell brand is relaunching the Kerasilk brand with a new positioning and new packaging. More than ever before, Kerasilk is working for women who are frustrated by their damaged or unruly hair. A PREMIUM, TECHNICAL YET FEMININE DESIGN BY BRANDIMAGE The design created by Brandimage includes a new graphic identity and the creation of a specific graphic style highlighting the exclusive efficiency of Goldwell's formulas and the premium positioning of the new Kerasilk range. KERASILK: THE COMBINATION OF TWO PROTEINS At the heart of the Kerasilk formulas, the combination of Japanese silk protein and Keratin transform the hair over the long-­‐term providing a defined structure, quality and shape for the hair, from the inside to the outside. Furthermore, this combination offers a choice of the degree of smoothness, guaranteeing efficiency and the utmost respect for hair. Finally, the exclusive professional salon service is completed by a “home care” range available in two intensities to extend and maintain salon care at home, depending on what the hair needs. With this elegant and premium line, Goldwell wanted to offer women an efficient, tailored solution to make their damaged and unruly hair smooth, silky and manageable. Goldwell products are sold by hair professionals in over 40 countries including Germany, Great Britain, Italy, Poland, Russia, Scandinavia, the United States,Canada, South Africa, Japan, Taiwan, Hong Kong and Australia. More about Kerasilk: HTTP://WWW.GOLDWELL.CO.UK/PRODUCTS/CARE/KERASILK MORE ABOUT OUR WORK FOR KAO GOLDWELL KAO and BRANDIMAGE Brandimage has been working with the KAO Group on all the Goldwell ranges since 2008, redeploying their overall graphic style. ABOUT BRANDIMAGE – DESGRIPPES & LAGA Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). PRESS CONTACTS Annette Klek +33 1 44 18 45 15 Jennifer Adams +1 513 703 7085

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