<p>You’ve built a lot of brand equity into your current packaging. If you’re thinking about a structural redesign, read this new article from SGK to learn best practices for avoiding risks and fostering even greater loyalty when your new package hits the shelves.</p>

<p>For this and four more articles on improving brand performance from concept to consumer, read the complete Patterns report, <em>Innovation Everywhere</em>. <a href="http://sgkinc.com/insights-marketing/marketing-white-papers/sgk-patterns... target="_blank">Download Patterns, Issue 1, 2015.</a></p>