Behind the design of Bur

Behind the design of Bur

Chicago , March 26th, 2014

What does it take to transform a staple of our everyday life, such as butter – one of the items you buy when a hurricane or a snowstorm approaches – into an experience that beckons you to indulge and spend more to do so?

As part of Brandimage’s “Meaning of Motivation” exhibit at the 2014 FUSE conference, our Chicago office prototyped the BUR butter brand to demonstrate how a meaningful story, meaningful ideas and beautiful design can positively disrupt our expectations and create desire for a brand.

Narcissique is one of the concepts that had been presented at the Brandimage Fuse event DECODING THE DESIGN OF MOTIVATION

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