# news


A Haven of Peace: Air France opens new and improved lounge in Bordeaux

A Haven of Peace: Air France opens new and improved lounge in Bordeaux

Paris , July 9th, 2015

<p>Seasoned travelers know the feeling all too well. The bustling pace of an airport, whether or domestic or international, rarely offers the sense of calm that they so desire.</p>

<p>Recognizing this, Air France has continued to raise the standards of comfort and give travelers a true break from the airports hurried environment by opening a <a href=" target="_blank">new lounge at the heart of Bordeaux-Mérignac airport</a>.</p>

<p>With furnishings and décor designed by our Paris office, the new lounge features a relaxation area that ensures confidentiality, privacy and calm for people taking domestic flights as well as those connecting to the Paris-Charles de Gaulle hub. The lounge utilizes themes of fresh, bright colors paired with light wood furnishings that are in line with the concept of <a href="/node/67">Air France’s flagship business class lounge at Paris CDG airport</a>, which was also designed by our Paris team, in partnership with Noé Duchaufour-Lawrance.</p>

<p>“<em>This project is part of the overall effort to upscale Air France’s services</em>,” said Alain Doré, Executive Creative Director Brandimage. “<em>Our strategy in creating this specific concept focused on the difference of client expectations when traveling short haul</em>.”</p>

<p>A large guest table allows busy travelers with just a few minutes to spare to enjoy a coffee or snack. There are also large work tables and a collaborative area for customers to concentrate, talk or hop online between flights.</p>

<p>“<em>We emphasized the visibility of services, enhanced the brand codes for immediate recognition and seamlessly integrated the customer journey for a short passage. While conveying an equally high-end image and level of quality, this lounge concept is brighter in colors and more immediate than the one we designed for the flagship</em>.” Doré added.</p>

<p>Whether you’re traveling to Metropolitan France or have a connecting flight, all eligible Air France customers can enjoy a real haven of peace at the heart of the Bordeaux airport.</p>

<p>Learn more about how we developed a comprehensive branding program that involved a complete overhaul of all of Air France’s customer touch points.</p>

<a href="/node/27">More about Air France lounges</a>
<br /><a href="/node/26">More about our work for Air France</a>

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