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#IDENTITY

Sinarmas Gu You Jia Healthy Instant Beverage/Soup Packaging Design Renu by Bausch + Lomb Aldi China Brand Products of Food and Non-Food Categories Coopers' Craft Revealing the Spirit of the Brotherhood Heinz BBQ Sauce Joon, Air France’s younger sister PARAMOUNT by PPG EGGO SLURPEE Europcar - Moving Your Way Patchi: The Rebirth of Gift Chocolate Wicked Kitchen: Engaging the Millennial Consumer Optic 2000: A New Outlook on Life Crédit Agricole: A Powerful Identity in Every Region Air France's Hop! Jumping into a New Brand Identity The Macallan 1824 Masters Series: A Distinguished Design for an Iconic Brand New Visual Vocabulary for MMA Insurance SkyTeam Exclusive Lounge, an Oasis of Tranquility Monoprix, La Beauté du Visage Beaugrenelle Apsys Shopping Mall: A Chic Twist on a Parisian Retail Environment A new store concept for the chocolatier Corné Port-Royal Air France: Travel with a French Touch Sinarmas Yan Xing Yi Zhi Meal Replacement Packaging Design G.H.MUMM - Pernod Ricard: Expressing the Noble Heritage of Cordon Rouge Lee Kum Kee Mix Delight Flying Blue, create a companion brand for an inspiring airline loyalty program Tyson Delightful 7-Eleven's Yosemite Road Wine The ‘France is in the air’ experience in the new Air France lounge Newell Rubbermaid crafted for China Embody an artistic vision, Carmignac Foundation Tyson Chica Go Chicken Cup A modern identity for a major player in mobility Kotex Yili Danone: Global Flair for a Local Water Brand Huggies T6 ultra-premium Diapers for China InterRent: Driving a New Brand Identity Grand Frais: A Fresh Take on a French Grocer Keebler Cookies: Elevating Ernie and his Elfin Magic Watsons Halal Shampoo Sirio Wewow Gummy Yoplait: Defining Flavorful, Joyful Variety LIERAC Homme- Masculine Skin Care Accor’s Grand Mercure Mei Jue: Tailor-Made for China Accor’s Grand Mercure: A Global Hotel with Local Flair La Suite: Designing a New Space at Necker Children’s Hospital V8 + Energy Reimagines Energy Drinks Goldwell Kerasilk – Kao: Highlighting a Professional Hair Care Range Wavestone: A New Era in Consultancy Daegu Shinsegae Department Store VIP Lounge LIERAC - Alès Group: A “Simply So French” Skin Care Approach Carmignac: Strengthening the Brand Landscape SkyTeam SkyPriority: Making Travel Seamless Air France Business Lounge: A Promenade in a French Garden Lissac Optician Stores: Looking to the Future Phyto Specific - Alès Group: Premium packaging design with ethnic appeal 7-Eleven: GO!Yum and GO!Smart Neuhaus Chocolatier: Creating an Alley of Desire Toison d’Or: An Exciting, Natural Shopping Mall The Macallan Rare Cask: Challenging the conventions of Whisky Creation Kroger HMR: Hispanic Street Eats Ultra-fresh style for Monoprix’s new Food To Go line Goldwell Dualsenses and StyleSign: Creating a New Generation of Professional Hair Care Products Club Med: Inspiring Happiness

Air France: Travel with a French Touch

“We designed key implementations that offer Air France passengers a luxurious travel experience.” None

“Visual identity, publishing, cabin harmony, architecture and design exhibitions and agencies, signage, uniforms, websites and digital design applications… all brand expressions are orchestrated to affirm the unique personality of the brand.”

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#IDENTITY

Sinarmas Gu You Jia Healthy Instant Beverage/Soup Packaging Design Renu by Bausch + Lomb Aldi China Brand Products of Food and Non-Food Categories Coopers' Craft Revealing the Spirit of the Brotherhood Heinz BBQ Sauce Joon, Air France’s younger sister PARAMOUNT by PPG EGGO SLURPEE Europcar - Moving Your Way Patchi: The Rebirth of Gift Chocolate Wicked Kitchen: Engaging the Millennial Consumer Optic 2000: A New Outlook on Life Crédit Agricole: A Powerful Identity in Every Region Air France's Hop! Jumping into a New Brand Identity The Macallan 1824 Masters Series: A Distinguished Design for an Iconic Brand New Visual Vocabulary for MMA Insurance SkyTeam Exclusive Lounge, an Oasis of Tranquility Monoprix, La Beauté du Visage Beaugrenelle Apsys Shopping Mall: A Chic Twist on a Parisian Retail Environment A new store concept for the chocolatier Corné Port-Royal Air France: Travel with a French Touch Sinarmas Yan Xing Yi Zhi Meal Replacement Packaging Design G.H.MUMM - Pernod Ricard: Expressing the Noble Heritage of Cordon Rouge Lee Kum Kee Mix Delight Flying Blue, create a companion brand for an inspiring airline loyalty program Tyson Delightful 7-Eleven's Yosemite Road Wine The ‘France is in the air’ experience in the new Air France lounge Newell Rubbermaid crafted for China Embody an artistic vision, Carmignac Foundation Tyson Chica Go Chicken Cup A modern identity for a major player in mobility Kotex Yili Danone: Global Flair for a Local Water Brand Huggies T6 ultra-premium Diapers for China InterRent: Driving a New Brand Identity Grand Frais: A Fresh Take on a French Grocer Keebler Cookies: Elevating Ernie and his Elfin Magic Watsons Halal Shampoo Sirio Wewow Gummy Yoplait: Defining Flavorful, Joyful Variety LIERAC Homme- Masculine Skin Care Accor’s Grand Mercure Mei Jue: Tailor-Made for China Accor’s Grand Mercure: A Global Hotel with Local Flair La Suite: Designing a New Space at Necker Children’s Hospital V8 + Energy Reimagines Energy Drinks Goldwell Kerasilk – Kao: Highlighting a Professional Hair Care Range Wavestone: A New Era in Consultancy Daegu Shinsegae Department Store VIP Lounge LIERAC - Alès Group: A “Simply So French” Skin Care Approach Carmignac: Strengthening the Brand Landscape SkyTeam SkyPriority: Making Travel Seamless Air France Business Lounge: A Promenade in a French Garden Lissac Optician Stores: Looking to the Future Phyto Specific - Alès Group: Premium packaging design with ethnic appeal 7-Eleven: GO!Yum and GO!Smart Neuhaus Chocolatier: Creating an Alley of Desire Toison d’Or: An Exciting, Natural Shopping Mall The Macallan Rare Cask: Challenging the conventions of Whisky Creation Kroger HMR: Hispanic Street Eats Ultra-fresh style for Monoprix’s new Food To Go line Goldwell Dualsenses and StyleSign: Creating a New Generation of Professional Hair Care Products Club Med: Inspiring Happiness

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Air France: Travel with a French Touch

Engaged in an ambitious upmarket strategy, Air France sought to reassert itself as the global standard for premium travel, offering a luxurious in-flight experience through attentive service and high-quality products. Brandimage developed a comprehensive brand identity program to completely overhaul all customer touchpoints based on Air France’s focus on providing a pleasurable and elegant travel experience.

Brandimage achieved this lofty goal by accompanying customers on every step of their journey, designing a visual territory to reflect the airline’s core values. We designed key implementations that offer Air France passengers a luxurious travel experience, including all new airport lounges worldwide; new cabin environments that provide greater comfort; and new digital applications to ease the travel experience.

Photo credit: Martien Mulder @ Walter Schupfer Management, Michel Gantner, Luc Boegly, Philippe Lacombe

Set design : Carole Gregoris

 

 

 

 

 

 

 

 

“We designed key implementations that offer Air France passengers a luxurious travel experience.”

“Visual identity, publishing, cabin harmony, architecture and design exhibitions and agencies, signage, uniforms, websites and digital design applications… all brand expressions are orchestrated to affirm the unique personality of the brand.”

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