Paris, January 3rd, 2014
Brandimage, a leading global consultancy of brand equity architects and designers, announced today that it has designed a new generation of high-tech skin boosting product range for men: LIERAC Homme.
LIERAC, France’s leading dermo-cosmetic brand, specialized in anti-ageing products, is launching LIERAC HOMME. With a new brand, new packaging and new ingredient (Skin Power 5), LIERAC is providing men with a range that revamps skincare routines.
LIERAC HOMME EXPLOITS THE VIRTUES OF SKIN POWER 5
At the core of LIERAC Homme formulas lies a powerful cellular revitalizing agent, Skin Power 5, made of 5 minerals and oligo-elements (calcium, magnesium, copper, zinc and manganese) giving the skin an all essential boost.
REVITALIZING SKINCARE ROUTINE FOR MEN
LIERAC Homme is a range that covers every stage of skincare routine. It comprises 6 cleansing and shaving products (shaving foam and gel, deodorant, shower gel, aftershave, cleanser-toner), 2 everyday products (anti-fatigue and moisturizer) and 3 expert products (eye area, all-over anti-age serum, repair serum).
MASCULINE HIGH-TECH DESIGN
Brandimage has chosen masculine colors and an understated high-tech structure in black and silver to federate the entire line on store shelves. The design ensures the LIERAC Homme branding in its black structure is aligned on almost all products, creating a greater visual impact in pharmacies. In the center, a line of color clearly differentiates the ranges and acts as a marker on shelves (navy blue for shaving and washing, grey-blue for everyday, red for expert products). The information is clearly organized and highlighted by the packaging structure. The color markers contain the product name, helping customers efficiently pick out the product they need.
With this streamlined and elegant design, LIERAC wanted to offer men a complete range of high-tech products with a premium positioning, boasting the brand’s high-end dermo- cosmetic formulas.
MAKEOVER FOR ALL THE ALÈS GROUP RANGES
Brandimage has been working with the Alès Group since 2009, refreshing the style and design of the LIERAC, PHYTO and PHYTOSPECIFIC brands.
ABOUT BRANDIMAGE – DESGRIPPES & LAGA
Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW).
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