The new Beaugrenelle shopping mall, a 50,000m² high-end, urban retail complex, offers one hundred stores dedicated to fashion and home décor. To create a unique retail experience Brandimage revealed the personality of the new mall as a genuinely Parisian environment, a space for living, shopping, and meeting.
We highlighted the fluidity and the light present throughout the galleries, evoking a new, intimate, customized retail relationship between Beaugrenelle and its customers through the visual and graphic style of the furniture, signage, and vocabulary. The furniture, designed as a “twist,” is modular and customizable, integrating areas to rest and relax with areas to find information. The signage revisits the twist idea used in the furniture with its icons and pictograms. And through the vocabulary, information is incorporated into the poetic register of the underlying design concept. Brandimage designed Beaugrenelle as a reflection of a fashionable lifestyle.
Photo credit: Mathieu Ducros/Opictures