SPEECHES
EVENT
Mark Dziersk and Craig Briggs regularly contribute to FastCompany
press contact
USA
Mike Draper mdraper@brand-image.com
+(1) 513 961 6225
EUROPE
Annette Klek aklek@brand-image.com
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ASIA
Craig Briggs cbriggs@brand-image.com
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POINT OF VIEW
Baked in
Mark Dziersk, VP Industrial Design, Brandimage – Desgrippes & Laga, reviews the book "Baked In, Creating Products and Businesses That Market Themselves" written by Alex Bogusky and John Winsor. The review highlights the book's intelligent and fresh recommendations for a new approach to branding and product design, a contribution to design thinking coming from the "most creative and edgy ad guys in the world." This article is published in the Industrial Designers Society of America’s (IDSA) quarterly industry publication, Innovation Journal Summer 2010 issue.
INNOVATION
Brandimage participates in Beta program for EskoArtwork
Todd Mannira, Production Director at Brandimage - Desgrippes & Laga, one of the SmartColour’s early customers, is constantly looking for the most efficient tools to better service our clients. In this interview he explains how and why Brandimage integrated EskoArtwork Color Engine into the creative process. “The translation of that color is always the issue. What are we really seeing? What are the attributes and characteristics of that color? How do we translate the intent? The EskoArtwork Suite 10 and the Sun Chemical SmartColour Engine now allows us to step through the value strategy with clarity and fidelity. We articulate the brand promise, and translate the design intent.”
COSMOPROF 2010
Joël Desgrippes, Visionary Man
Cosmoprof has chosen Joël Desgrippes, Chief Creative Officer of Brandimage - Desgrippes & Laga as this year's "Visionary Man" for the Cosmopack exhibit.This renowned event reunites the international perfume and cosmetics industry every year in April in Bologna, Italy. Invited as keynote speaker, Joël Desgrippes will lead the opening conference on “How can the cosmetic industry re-invent its processes, and thus help the consumer to be more environment oriented?” on Thursday April 15th. During the round-table, he and five major professionals from the industry will examine the challenges the cosmetics industry faces in progressing towards greater sustainability while keeping emotion and seduction of its products alive.
POINT OF VIEW
Why Design Thinking is the Next Competitive Advantage
Mark Dziersk, VP Industrial Design, Brandimage – Desgrippes & Laga, reviews the book The Design of Business written by Roger Martin, Dean of the highly respected Rotman School of Management in Toronto. The review highlights the essence of this newly released guide to overcoming business problems differently and embracing design thinking as a new business strategy. This overview is written for the critically acclaimed Innovation Journal Winter 2009 issue.
SPEECH
The Creative Economy: Beyond "The New Normal"
Mark Dziersk, VP Industrial Design Brandimage - Desgrippes & Laga is invited to participate in a conversation with SAIC President Wellington Reiter to talk about emerging opportunities in the creative economy, the role of innovation and trends in design business. Wednesday, December 2, 4:30-6:00pm at The School of the Art Institute of Chicago.
INTERVIEW
The Creative Vision
Brands are facing a crisis of confidence, losing control of their communication, running the risk of banalization… Joël Desgrippes and Alain Doré sit down to honestly and thoroughly answer questions by Vincent Cordonnier of the French magazine "Nos Clients Demain".
POINT OF VUE
Brand Bloodlines
An insightful article written by Michael Bensinger-Colton in Package Design Magazine: The underlying rules for delivering successful brand portfolio segmentation. A clearly stated framework for how to think about design and its power in translating business imperatives into success at shelf.
SPEECH
Succeeding by Design in a Down-market
Chicago, June 24, 2009: Mark Dziersk, Brandimage VP of Industrial Design, is invited to speak at Special Seminar on Designing with Thermoplastic Polyurethanes (TPUs) sponsored by BASF Corporation—Polyurethanes. Mark will be discussing, “Succeeding by Design in a Down-market. Eight Considerations That Matter and Can Make a Difference When Designing Products with TPUs.” The event, touted to be one of the plastic industry’s most comprehensive overview on all aspects of TPU design and processing, will include experts from leading resin and compound, product design, machinery, auxiliary, mold design and processing firms around the globe. “Bring Us Your TPU Challenges” will be held on June 24, 2009 from 2 PM to 5 PM in Chicago (West Hall of McCormick Place, 4th Floor, Room W476). For more information about attending the special TPU Design Seminar please visit www.elastollanevent.com.
EXPERT BLOG
The Myth of the Rational Buyer
Mark Dziersk: How Too Much Thinking Can Hurt Your Brand. What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you, was actually working against you?
VIDEO
Joël Desgrippes on Sound Design
Sound is a fundamental element of both the perception of a product's quality and as an element of differentiation for brands. In the film, "Science in the Service of Sound Design," directed by Sylivie Alloneau for the "Cité des Sciences" (Paris' Science Museum), the designer Joël Desgrippes comments on the role of sound in the consumer's subconscious during the acts of purchasing and utilizing products.
SPEECH
Duncan Berry Semiotics
Brandimage’s Semiotics expert Duncan Berry was the keynote speaker at the PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) Color Management Conference in Phoenix, Arizona, Dec. 7-9. To get a sense of Duncan’s style, take a look at his article from the September issue of Packaging Design magazine, “Simplicity of Semiotics”. Through an examination of how symbols and words on wine labels shape consumers’ selection and consumption experiences, Berry discusses the essentially semiotic rituals wine brings to the table.
EVENT
Japan-France Symposium in Paris: Brandimage speaks about French-Japanese economic relationships.
On the occasion of the 150th anniversary of the economic relations between the two countries, the CEFJ (French-Japanese Committee of Exchange) asked Joël Desgrippes to participate in this event to be held on December 9. During a roundtable discussion on the topic, "Investments and Partnerships: Keys to French-Japanese Economic Relationships," Joël Desgrippes will touch on the success story of the agency in Tokyo since its inception in 1991. More than 300 participants are expected. Among them are leading Japanese and French companies as well as members of public institutions.
DESIGN FOR THE ENVIRONMENT
Beauty Without Compromise
Julie Anixter spoke about Design for the Environment at Beauty Without Compromise, a forum on sustainable packaging for the beauty industry. Sponsored with Meadwestvaco. November 14, 2008.
SEMINAR
Giving life to brands, Designing for the 5 Senses
Joël Desgrippes presented a lecture on sensorial design to 2,300 French- and Dutch-speaking marketing students on November 4th and 5th as part of the 8th annual Marketing Congress in Brussels. Conference Title: “Giving Life to Brands: Designing for the 5 Senses.”
EVENT
Martin Lindstrom Previews Buyology at New Museum
Author shares insight from his extensive neuromarketing study On September 23 Martin Lindstrom previewed the findings of his global neuromarketing research study of over 2000 consumers for Brandimage clients and friends at New Museum in NYC.
COLOR APPS WEBINAR SERIES
Revisit the 3-Part Webinar Series
- Defending your brand with securitized packaging - Lowering your impact on the environment and increasing sustainability - Visual effects that draw attention at shelf Contact us if you would like to be alerted when these webinars are posted online – or if you would like us to bring this workshop to you.
CONFERENCE
Building brand impact at shelf with "semiotics"
How designers and marketers are leveraging the science of signs to develop more meaningful brand communication. Duncan Berry presentation at Brandimage Brussels Sept 17.
GREENSTORMING
Green design can bolster bottom line
Sustainability workshop 3 organized by Brandimage Chicago on June 26 with sustainability experts John Paul Kusz, FIDSA, and Paul Murray, director of environmental health and safety at Herman Miller.
COLOR APPS WEBINAR
How To Effect Sustainable Packaging Practices
Lowering Your Impact on the Environment and Increasing Sustainability. Jim Warner and Michelle Hearn Webinar on July 24, 2008