BRANDIMAGE GRABS 4 AWARDS AT PENTAWARDS
GLOBAL PACKAGING DESIGN COMPETITION

With Féerie, Van Cleef & Arpels Brandimage – Desgrippes & Laga wins Gold – 3 more awards for Kellogg’s, Senz and T2U.Brandimage - Desgrippes & Laga has once again affirmed its creativity and expertise in the areas of branding and packaging design by winning four Pentawards at the recent Pentawards international design competition held on October 2, 2009 in Brussels, Belgium. The group’s four awards span a diverse range of industries, from luxury fragrances to fast-moving consumer goods, and across diverse geographies, with France, Belgium, Korea and China all receiving accolades.

Gold for Féerie, Van Cleef & ArpelsThe agency claimed a Gold Pentaward for the design of Féerie, the new fragrance for Van Cleef & Arpels. Féerie is an iconic fragrance line that embodies the imaginative values of the luxurious Van Cleef & Arpels jewelry: precious, feminine, poetic, ingenious. The “Féerie” bottle, bearing an iconic fairy, represents the first interpretation of a new brand concept: jewel perfumes. see the Féerie case study

Pentaward Bronze for « Senz », a new brand created in China for Eden ChocolatesBrandimage Asia designed a new brand of mass premium chocolate, “SENZ”. Senz is positioned as a “life expression” brand – a source of inspiration and expression to an increasingly discerning Chinese consumer. Brandimage worked with Eden Chocolates for nearly 2 years, involved fully in the development of the brand’s positioning, name development, product design, packaging design, display design, trade show booth design and internet site development. Launched successfully at the end of 2008 in China, the brand will now be rolled out in the USA, Europe and Australia. see the Eden Chocolates case study

Pentaward Bronze for « Kellogg’s Special K » For Kellogg’s in Belgium, Brandimage simplified and premium-ized the iconic package for Special K cereal. The new design comes to life through a woman’s silhouette, highlighting the healthy benefits of the daily regimen with Special K. see the Kellogg’s Special K case study

Pentaward Bronze for « T2U »For Korean conglomerate Dongwon, Brandimage Asia designed a new brand of ready-to-drink green tea, “T2U”. The brand was designed for the US market and launched in California in early 2008 in supermarkets and health food stores. The green tea combines the benefits of a healthy, natural beverage with a modern, simple, and approachable design.

PRESS CONTACT Paris : Annette Klek tel : +33 1 4418 4515 Bruxelles : Claire Tison tel +32 2 215 34 00 Asia: Craig Briggs tel +852 3106 8722

PENTAWARDSThe Pentawards competition is the first and only international design competition dedicated exclusively to product and packaging design. In 2009, the competition received more than 750 entries from 39 countries around the world. www.pentawards.org