NEWS & PRESS
NEW
360 Paper Water Bottle
press contact
USA
Mike Draper mdraper@brand-image.com
+(1) 513 961 6225
EUROPE
Annette Klek aklek@brand-image.com
+(33) 1 4418 4418
ASIA
Craig Briggs cbriggs@brand-image.com
+(852) 3106 8722
SUCCESS
Air France website #1
With 2.221 million visitors, Air France's website is now #1 in traffic. The official annual ranking of French airline websites published on July 6, 2010 by "Le Journal du Net" is based upon Mediametrie/Netrankings May numbers. For the first time Air France records far more visitors than the low cost companies. Brandimage, Air France's strategic design partner since 1999, responsible for the online brand guidelines, continues to participate in improving the visual style and usability of the site.
RECOGNITION
Brandimage ranked #2
Manager Magazine survey ranks Brandimage among top branding & design agencies in China. The survey was conducted with clients, evaluating the Professional Capabilities of Brand Consulting and Management Consulting firms across several key criteria.
NEW
Vietnam Airlines joins SkyTeam
First Southeast Asian member adds 20 new destinations to SkyTeam network. Brandimage was missioned to define the co-branding system and integrate the new member into the alliance's brand architecture system.
OPENING
New kid's area for Air France
In May 2010 a new kid’s area was opened at Orly airport for children traveling alone (UM), architectural expression of the new graphic style created by Brandimage : the Air France visual language adapted to children.
LAUNCH
Darkiss, a new brand for Harlequin
Brandimage created a new brand for the publisher Harlequin to conquer new audience of young readers. For a publisher whose core offer remains romantic fiction, this first excursion into the youth market represents an important step and has been very carefully prepared.
OPENING
Crédit Agricole inaugurates the Technolab'
Brandimage - Desgrippes & Laga creates the Technolab': a showcase for new banking technologies. This resolutely innovative project affirms Crédit Agricoles's desire to develop a real culture of innovation among its employees to better serve its clients.
AWARD
BlueLink wins Gold TopCom Award in webdesign
BlueLink website - www.bluelinkservices.com - wins the gold TopCom Corporate Business 2010 award in the category "Web Design." Brandimage - Desgrippes & Laga works with BlueLink since the name change and the creation of its logo in 2008 on a holistic brand development project. With the first communication medium being directed towards external audiences, the Web site is part of this overall project with a high-end positioning in the CRM business.
AWARD
Janus du Commerce awarded to Neuhaus
The Jury of the French Institute of Design awarded the Janus du Commerce to Neuhaus for its successful retail concept developed by Brandimage Paris. The award ceremony took place on the 12th of February 2010 at the Palais d'Iéna, headquarters of the Economic, Social and Environmental board in Paris. More than 70 Neuhaus point of sales in 15 countries across the world (Europe, USA, Asia) have already applied the new architecture.
NEW
Van Cleef & Arpels fragrance: Oriens
A new jewel announced in the Van Cleef & Arpels fragrance collection: Oriens, the new women's perfume will launch in March.
NEW
Air France Web
The completely redesigned version of Air France's Web site released in January 2010 reconciles usability, modernity and elegance.
NEWS
A new travel experience with the A380
Brandimage – Desgrippes & Laga, Air France’s design partner, has been participating in the preparation of this new aircraft since 2003: interior design, creation of new spaces, graphic style and user interface for the in-flight entertainment screens, and other marketing elements for the launch.
AUCTION
Unique perfume Memomemo
Memomemo, an hourglass shaped perfume bottle which would capture time to better preserve it and give the holder the power to watch it slowly slip away, indefinitely… This original perfume bottle was graciously created by Joël Desgrippes for the International Perfume Museum in Grasse. It will be auctioned off at 2pm on Sunday, November 29th at the Hotel Drouot in Paris. The proceeds from this sale will be spent on new acquisitions for the museum.
EVENT
Imagine Retail Tomorrow
On Tuesday, Nov 24th, during the annual meeting of IFM (Institut Français du Merchandising) Alain Doré, Executive Creative Director of Brandimage - Desgrippes & Laga handed over the awards for the winning projects in the student competition "Imagine Retail Tomorrow" organized by Brandimage in partnership with IFM, the association of French retailers.
OPENING
SkyTeam premium facilities at London Heathrow
November 5, 2009: SkyTeam and Brandimage now finished work on the alliance's shared premium facilities at London Heathrows' Terminal 4. With the SkyTeam dedicated check-in area (easy to find under the beautiful SkyTeam sculpture) and the opening of the SkyTeam lounge upper floor, customers benefit from an enhanced experience in this airport.
AWARDS
GRAND PRIX STRATEGIES DESIGN WITH AIR FRANCE
October 7, 2009: For the second time, Brandimage – Desgrippes & Laga has won with Air France the Grand Prix Strategies Design Award and the Strategies Global Brand Design Award. The agency has accompanied Air France for 10 years through a permanent evolution of its image. And it is the result of this collaboration built upon trust and constantly renewed creativity which has thus been awarded.
PENTAWARDS
Brandimage grabs 4 packaging awards
Gold goes to the perfume range Féerie by Van Cleef & Arpels, Bronze Awards were given to the new Senz chocolates brand and the T2U green tea range.
LAUNCH
A380 AIR FRANCE
Brandimage – Desgrippes & Laga partenaire design d’Air France pour le nouvel avion A380 qui reliera Paris et New York dès le 20 novembre
NEWS
Godiva and Brandimage in Shanghai
Godiva Chocolatier has appointed Brandimage - Desgrippes & Laga Greater China to design its first retail boutique in the People’s Republic of China. The Shanghai flagship boutique will be located in the fashionable Xintiandi development. It is slated to open in Q4 2009.
EXHIBIT
Brandimage at SIIDE ’09 in China
Brandimage – Desgrippes & Laga was a very visible participant at the second annual Shunde International Industrial Design Exposition in Southern China, September 4-6. The event, SIIDE ’09, is China’s premier showcase for industrial design, showcasing the country’s best and brightest marketers, manufacturers and designers. Brandimage has been an active supporter of the event from its inception, exhibiting in 2008 and again this year.
OPINION
THE NEW ROCK STARS
Craig Briggs writes about the influence of branding tutors in Hong Kong.
ARTICLE
Craft a Product, Not an Excuse
Brandimage’s Associate Director, Brian Erdman, reminds us in his recent Adweek column that, in this trying global economic situation, we need to remember what brought us success in the first place–our true crafts. Too often we make reactionary decisions with short term motivations that stray from our true craft and risk the long term vitality of our brands.
ADDY AWARD
Chien-Ming Wang
Chien-Ming Wang Brand Packaging Campaign developed by Brandimage Cincinnati wins a National Silver Addy after having received the Judge's Choice and Gold Award at the district level.
OPENING
SkyTeam airport lounge
June 4, 2009: opening of the first SkyTeam lounge which will welcome travelers of all member companies in London-Heathrow's terminal 4. In keeping with SkyTeam's "Caring more about you" motto, Brandimage has designed this lounge to offer passengers a space exceeding their expectations and help transform their wait into a unique experience.
EVENT
Branding the French Open
May 2009; Brandimage designed new signage system and floral identity for the French Open, one of the 4 Grand Slam tennis tournaments. These are the first implementations of the branding program the agency is developing in order to give a stronger personality to this major sports event and to make it a unique and memorable experience for visitors. Brandimage has extensive experience in sports events branding, with the Winter Olympics in Albertville and the Tour de France.
NEWS
BlueLink launches its new website
BlueLink—a subsidiary of AIR France KLM specializing in remote customer relationship management—launched its new website.
www.bluelinkservices.com.
Brandimage—who had previously created the brand’s identity when it changed its name—designed and implemented the new website. The new site aims to differentiate the company from its market competition by positioning it as a top-tier player within the remote client relationship management field.
ARTICLE
How to Leverage an Investment in Innovation and Design
Mark Dziersk has penned an article for the Spring edition of the Industrial Designers Society of America’s (IDSA) quarterly industry publication, Innovation. He presents some astute and timely observations and suggestions for why companies cannot afford to stop spending design and marketing dollars during economic downturns. Not only can design thinking help a brand stand out in tough times, it can drive brand growth that lasts.
EVENT
Uncommon Scents
Brandimage – Desgrippes & Laga designs pop-up, interactive, eco-friendly natural perfume exhibition for Aftelier Perfumes inside iconic New York City retailer Henri Bendel. The installation will be on view April 18 through May 11.
LAUNCH
SkyTeam branded airplanes
On April 1, 2009, the first plane displaying the SkyTeam alliance’s colors landed at Milan’s Malpensa airport on Delta’s flight 74 arriving from Atlanta. Created by Brandimage – Desgrippes & Laga, SkyTeam’s aircraft livery has been designed based on the alliance’s original logo the agency conceived in 2000. Capitalizing on its brand values of strength and service, SkyTeam’s expression territory is being developed progressively, notably through airport presence and in the co-branding of all its member companies. SkyTeam has also confirmed the opening of its first airport lounge in June in London’s Heathrow Airport.
LAUNCH
Air France Premium Voyageur
Air France introduces a new cabin on its long-distance flights. Situated between the Business and the Economy cabins, Premium Voyageur will offer more comfort at a reasonable price: 40% more space and a larger seat that reclines to 123º. Starting in autumn 2009, Premium Voyageur will gradually be introduced on long-distance flights operated by Boeing 777s, Airbus A340s and A330s. The first available destinations will be New York-JFK and Tokyo. Brandimage created the visual identity and overall design for this new cabin, including its look and feel, with a harmonious selection of materials and colors and a sleek design of the seats' exterior in addition to other amenities. This is part of a larger ongoing project: the recasting of the overall cabin experience aboard Air France planes. The first airplanes displaying the colors of this new look will take to the skies in 2010.
LAUNCH
New Air France logo
February 11, 2009: Air France launches its new logo. This new identity highlights Air France's ambition as an international brand and its desire for excellence. It will be implemented gradually.
PRESS
Van Cleef & Arpels’ Féerie on CPC Magazine’s cover
This luxurious jewel of a perfume bottle, designed by Brandimage for Van Cleef & Arpels’ Féerie fragrance, graces the cover of CPC (Cosmetics & Personal Care) Packaging magazine. The January/February 2009 cover story highlights the best and brightest fragrance bottles of the past year. The article also recognizes how the Féerie bottle’s faceted, gemstone-like glass reflects the prestigious jewelry house’s brand.
Recognition
ADDY AWARDS
Brandimage scored both Gold and Judge’s Choice ADDY awards for our work on the Chien-Ming Wang brand at the Advertising Club of Cincinnati’s annual event on February 7. The Chien-Ming Wang project was a brand creation, packaging and structural design project for CSMG sports management in Chicago.
LAUNCH
Redefining Tokyo’s place on the cultural map
The Tokyo Metropolitan Foundation for History and Culture entrusted Brandimage with the task of creating a bold new identity to illuminate the unique culture of this metropolis that’s at once historical and modern. The Tokyo Culture Creation Project symbol sends a message to people everywhere to take notice of Tokyo’s diverse offerings—including highlighting cultural happenings geared toward children. Brandimage created a colorful identity to communicate the broad spectrum of vibrant Tokyo life to be discovered.
RECOGNITION
Brandimage Climbs to #2 in Marketing Magazine Poll
Brandimage moves up in Hong Kong Marketing magazine’s prestigious “2008 Agency of the Year” survey to the #2 position among Branding Consultancies. The survey was published in December 2008. Marketing surveys those whose opinions matter most—client marketers. We congratulate Brandimage Greater China on continuing to build a strong market presence in their own region and beyond. And, many thanks to all who voted for us!
NEW
French Chamber of Commerce & Industry
Brandimage have renewed the French Chamber of Commerce & Industry in Hong Kong brand to better define and express its position as the most active chamber for "connecting people, ideas, and action".
NEW PROJECT
Brandimage wins Roland Garros
The French Open — Roland-Garros in Paris — has chosen to entrust Brandimage with its branding and design budgets. Following its brand and image management programs for the Albertville Olympic Games and the Tour de France, Brandimage will now be responsible for developing the image of Roland-Garros, the flagship brand of the French Tennis Federation. In winning the trust of the premier clay court tennis tournament in the world, Brandimage confirms that the world of sports represents a key element of its heritage.
Pop!Tech
Brian Erdman rallies Juan Enriquez's presentation
Brandimage's Cincinnati office senior brand consultant Brian Erdman felt sufficiently inspired by Juan Enriquez’s Pop!Tech presentation on saving the U.S. economy to draft this article that appeared recently in Brandweek, “Bailouts for Everyone—Brands, Too!” Erdman rallies in support of bigger, bolder brand upgrades with an eye to achieving longer-term benefits.
BLOG
“Garbage” Dave blog article on the 360 Paper Water Bottle
Environmentally conscious blogger “Garbage” Dave is conducting an experiment to gauge the volume of his personal trash for one year: he’s not throwing anything away—instead he’s collecting it all in his basement. He recently interviewed Jim Warner about Brandimage’s 360 Paper Water Bottle.
AWARDS
International Design Excellence Awards (IDSA)
The 360 Paper Water Bottle created by the industrial design team of Brandimage New York is finalist in the Ecodesign category at IDSA. Highlighting Brandimage’s Responsible Design philosophy, Jim Warner sheds light on the ideals behind the 360 Paper Water Bottle design.
LAUNCH
- SFR
The new identity created by Brandimage reflects the telecom company’s wish to position itself as an innovation leader for mobile phones, internet and content. Brandimage partnered with SFR for successful management of all aspects of the brand: publications, corporate communication, direct and event-based marketing have been captured in a general graphic guideline document. Another graphic guideline was created specifically for B2B communication under the SFR Business Team brand.
TELEFONICA
Brandimage - Desgrippes & Laga Brings Telefónica Brand To Life With Telecommunications Company’s First Flagship Store
20,000 Square Foot Retail and Experiential Space in Madrid Created to Help Consumers Understand How to Integrate Technology into Their Lives.
LAUNCH
Féerie, latest Van Cleef & Arpels perfum launched
Inspired by a midsummer night's dream fine jewelry collection, Féerie captures the essence of the prestigious jewelry house.
EVENT
Designer's Days Exhibition
Discover the first collection of haute couture doors created for VICAIMA: June 12-16 in our Paris office.
PRESS
Brandimage - Desgrippes & Laga launches to leverage rise of Design as the primary tool for building brands
The brand design firm will be among the largest worldwide to offer holistic and integrated design services. Brandimage - Desgrippes & Laga, a global brand design firm that provides holistic services from brand strategy and consumer insight, to brand identity, industrial design, package design, graphics, innovation, interactive, retail experience and architecture is being launched.
PUBLICATIONS
Designers on design
In this book, the agency shares its expertise on a design subject for which they are widely recognized - emotional branding.