EVENT

Martin Lindstrom Previews Buyology at New Museum with Brandimage

On September 23 Martin Lindstrom previewed the findings of his global neuromarketing research study of over 2000 consumers for Brandimage clients and friends. The book offers a compelling window into how business is beginning to look to developments in brain research to better understand and honor consumers.

The book explores and validates consumer's emotional and non-conscious decisionmaking. And, with an excess of $615 billion or $2,000 for every man, woman and child being spent on marketing in the US alone there is a big opportunity to improve commercial effectiveness and efficiency. All efforts to date toward achieving this goal have been hampered by existing thinking, approaches and technology. As sophisticated as today’s research tools are, they are severely limited by their total reliance on consciously reported measures: what respondents know, think, think they feel, think they believe and think they’ll do.

more about Buyologywww.martinlindstrom.com

to buy the bookwww.amazon.com