GRAND PRIX STRATÉGIES DESIGN AWARD 2009
AND GLOBAL BRAND DESIGN AWARD FOR AIR FRANCE

October 7, 2009: For the second time, Brandimage – Desgrippes & Laga has won with Air France the Grand Prix Stratégies Design Award and the Global Brand Design Award. Brandimage – Desgrippes & Laga has accompanied Air France since 1999 in enhancing its image through all the brand’s expressions: corporate identity, printed materials, cabin harmony, lounge architecture, signage, uniforms, internet and intranet sites, on-board entertainment screens… In 2003, Brandimage – Desgrippes & Laga carried away for the first time the Grand Prix Strategies Design Award with Air France. Six years later, the jury has now honored once again the result of this exceptional collaboration built upon trust and constantly renewed creativity.
Major Brandimage creations for Air France in 2009• New Air France identity announced on February 11, 2009 • Opening of the First Class Lounge at Roissy Charles de Gaulle • Identity and cabin harmony of the new Premium Voyageur class • Launch of the new A380 aircraft with its new cabin concept • Launch of the new version of the B2C Air France website planned for December 2009
Upcoming events in 2010 Numerous projects are underway in retail architecture, interior design, web design and graphics. The deployment of the new cabin harmony concept will continue throughout the year and a new Air France airport lounge in Washington is planned to open in April 2010.
" One Brand/One Agency: This is 10 years of trust, of creativity, of loyalty, of understanding and of shared standards serving a single objective, a single vision: to become a leader through a truly qualitative ambition. This program exemplifies a real Brand story, and I am proud, with the teams of Brandimage, to partner with and to bring to life with passion the present and future developments of this marvelous Air France Brand. " Alain Doré, Executive Creative Director, Brandimage Paris
PRESS CONTACT Annette Klek Tél : +331 4418 4515


see the Air France case study