PARTICULAR ATTENTION PAID TO CHILDREN

Brandimage creates a new children’s area for Air FranceThe company is constantly improving the services offered to families. In May 2010 a new kid’s area was opened at Orly airport to welcome children who are traveling alone. Brandimage conceived the layout of this area in harmony with the new graphic territory created for children under the “UM” identity, the international name for “Unaccompanied Minors” - children traveling without their families under the airline’s supervision. A playful graphic universe based on a principle of soft but joyful colors and illustrations of a pictographic style that is applied to different age groups, children and adolescents. The graphic standards developed by Brandimage covers all the elements, which accompany the young travelers, from printed materials to accessories. The new UM area is the architectural expression of this universe created in harmony with the Air France style: within a whole where the color white dominates, the colored pictographic illustrations animate the different areas. The choice of furniture favors rounded forms and light tones, playing with the contrast to various lively colored accessories. Depending on their age, the children are welcomed in specifically laid out areas where each can find the activity of his or her choice: resting, reading, video games, comic books, board games...

Brandimage, Air France’s design partner since 1999Brandimage - Desgrippes & Laga has accompanied Air France since 1999 in enhancing its image throughout all of the brand’s expressions: corporate identity, publications, cabin harmony, lounge architecture, signage, uniforms, internet and intranet sites, on-board entertainment screens... Numerous projects are being carried out for Air France concerning retail architecture, interior design, graphics design and web design. The rolling out of the new cabin harmony concept will continue throughout the year and the opening of a new lounge in Washington is planned for the end of June 2010.

PRESS CONTACT Annette Klek Tél : +33 (0)1 4418 4515

See the Air France case study