A380 - BRANDIMAGE DESIGN PARTNER
FOR AIR FRANCE’S NEW AIRCRAFT

Brandimage – Desgrippes & Laga has been preparing this major event for several years: the agency has created the interior design for this new plane, the graphic style and user interface for the in-flight entertainment screens, Web site and other marketing elements.This project is part of the overall brand management mission given to Brandimage – Desgrippes & Laga by Air France since 1999. It is one of the major programs being launched this year following the opening of the exclusive First class lounge in Roissy Charles de Gaulle and the launch of Air France’s new logo in February 2009. Brandimage also designed the identity and outfit of the new PREMIUM VOYAGEUR cabin, which was announced in March. Another important feature to come this year: the new version of Air France’s B2C Web site which is planned to go online in December. This will be the third major renovation of the user interface and graphic style designed by Brandimage for this particular Air France Web site (www.airfrance.us).

Launch of the new A380 aircraft Air France is the first airline to operate transatlantic flights with the new Airbus A380. The flights will start on November 21st between New York and Paris and reservations are already open. The Air France A380 will carry 538 passengers over a maximum distance of 13,000 km. Among the new-generation aircraft, the A380 has one of the lowest fuel consumption rates per passenger. Images and details about the interior design of the new A380 will be available by the end of October. Air France will be auctioning 380 seats on each of the two inaugural flights of Airbus A380. The proceeds of this operation will go to three humanitarian projects for children in need supported by the Air France Foundation. see the A380 launch Web site designed by Brandimage

Art of Travel by Air France Every cabin, including the new Premium Voyageur, is visually presented with its specific style and services. see the Web site designed by Brandimage

Premium Voyageur Brandimage created the visual identity and overall design for this new cabin, including its look and feel, with a harmonious selection of materials and colors and the sleek design of the seats' exterior in addition to other amenities. the new Premium Voyageur cabin style designed by Brandimage
details on Premium Voyageur by Air France



PRESS CONTACT Annette Klek Tél : +331 4418 4515