WE GIVE
LIFE TO BRANDS

We are creative problem solvers, obsessively exploring and imagining solutions to make brands relevant to consumers. With design as our core medium, we dig deep for innovative insights enabling us to deliver best-in-class design across all brand expressions. We offer clients holistic brand expertise through our comprehensive portfolio of services—from brand strategy, innovation and consumer insight, to brand identity, industrial design, package design, graphics, interactive, retail experience and architecture.

We create and grow brands
We revitalize brands
We build environments to sell brands

CASE STUDIES

Latest
Brand identity
Industrial design
Packaging
Architecture
Interactive

Accor

A new corporate identity in line with the Group's ambitions

Accor
Accor
Identity

New markets, new strategic directions, the Accor Group is evolving. Our mission was to give the brand a stronger corporate status. We designed the new Accor logotype, the Group trade identities and developed a visual style revealing the Group’s diversity and richness.

Air France

Make the sky the best place on earth

Air France
Air France
Identitylatest
transport, aviation

We gave life to this lofty goal through all brand expressions by accompanying Air France on the voyage to redevelop its image.

See the case study

Air France

Make the sky the best place on earth

Air France
Air France
Interactive
transport, aviation

We gave life to this lofty goal through all brand expressions by accompanying Air France on the voyage to redevelop its image.

See the case study

Air France

Make the sky the best place on earth

Air France
Air France
Architecture
transport, aviation

We gave life to this lofty goal through all brand expressions by accompanying Air France on the voyage to redevelop its image.

See the case study

AOL

Reinvigarating an internet icon

AOL
AOL
Architecture

To reclaim its leadership position, AOL looked to its brand for a meaningful way to reconnect with consumers.

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AOL

Reinvigarating an internet icon

AOL
AOL
Identity

To reclaim its leadership position, AOL looked to its brand for a meaningful way to reconnect with consumers.

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Banana Republic

Creating a voyage of discovery

GAP
Banana Republic
Industrial Design
luxury

We reinvigorated the Banana Republic personal care line by developing a sensual packaging system to reflect the exclusive luxury of the Discover Collection brand.

Pentaward Silver 2007

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Banana Republic

Creating a voyage of discovery

GAP
Banana Republic
Packaging
luxury

We reinvigorated the Banana Republic personal care line by developing a sensual packaging system to reflect the exclusive luxury of the Discover Collection brand.

Pentaward Silver 2007

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Big Moo

Marketing the uber-marketer

Big Moo
Big Moo
Identity

How do you extend the brand of a best-selling book? Carefully – especially when its iconic title, Purple Cow, parallels the iconic status of its author, uber-marketer Seth Godin.

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Black & Decker

Powering a sub-brand at shelf

Black & Decker
Black & Decker
Packaging

We provided Black & Decker with a revolutionary merchandising solution coupled with sleek design upgrades to enhance the impact of their new subbranded VPX power tools.

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BleuForêt

Defending the interests of a high-end brand in a depreciated market

Tricotage des Vosges
BleuForêt
Packaginglatest

We boosted the French textile brand, Bleuforêt, with premium brand positioning in specialty and key anchor stores while introducing the brand to mass retail markets.

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BleuForêt

Defending the interests of a high-end brand in a depreciated market

Tricotage des Vosges
BleuForêt
Identity

We boosted the French textile brand, Bleuforêt, with premium brand positioning in specialty and key anchor stores while introducing the brand to mass retail markets.

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BlueLink

Best in class client relationships

BlueLink
BlueLink
Interactivelatest

With its new website, BlueLink affirms its status as a top-tier player within the remote client relationship management field.

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Boucheron

From jewelry to perfumery

Boucheron
Boucheron
Industrial Design

Brandimage introduced the famous jeweler brand into the world of fragrances with creation of brand identity, exclusive jewel perfume ranges for women and men and a strong retail presence.

Boucheron

From jewelry to perfumery

Boucheron
Boucheron
Packaging

Brandimage introduced the famous jeweler brand into the world of fragrances with creation of brand identity, exclusive jewel perfume ranges for women and men and a strong retail presence.

Bourjois

Ecoute ta nature by Yannick Noah

Bourjois
Noah
Packaginglatest

Cette nouvelle gamme de produits de soins beauté réunit les engagements sur l'éco-responsabilité, la naturalité et la praticité dans un packaging simple, joyeux et accessible à toute la famille. "Ecoute ta nature" arrive en linéaires courant mars 2010.

Brand Packaging

Elevating packaging in the marketing mix

Brand Packaging
Brand Packaging
Identity

When this media company wanted to reach the C-suite, we gave them a new image based on insight.

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Campbell's

A new "dosage" concept to dynamize the brand…

Campbell's
Royco Creations
Packaging

... or how to evolve the Royco brand to attract younger consumers while maintaining its visual brand equities and personnality.

Pentaward Bronze 2008

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Chicago Cutlery

Extending Brand reach

Chicago Cutlery
Chicago Cutlery
Packaging

As Chicago Cutlery sought to broaden its customer base, we created a design system with wide appeal for both new and existing consumers.

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Chien-Ming Wang

Branding a legend

Chien-Ming Wang
Chien-Ming Wang
Packaging

When Chien-Ming Wang, the “Pride of Taiwan” and ace pitcher for the New York Yankees, called us to the mound to develop his own uniquely personal brand, we pitched a perfect strike!

Addy National Silver Award 2008

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Chien-Ming Wang

Branding a legend

Chien-Ming Wang
Chien-Ming Wang
Identitylatest

When Chien-Ming Wang, the “Pride of Taiwan” and ace pitcher for the New York Yankees, called us to the mound to develop his own uniquely personal brand, we pitched a perfect strike!

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CJ

Leveraging a legacy

CJ
CJ
Identity

Repositioning 50+ years of history with a new brand identity helped Korean conglomerate CJ compete on a highly diversified global stage. CJ’s diversity and vision of “health, joy and convenience” is visualized in its new symbol, a painter's palette.

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Club Med

All the pleasures in the world

Club Med
Club Med
Identity

Brandimage accompanied Club Med in its up-market strategy renewing all the brands' expressions. We created a proprietary visual language by reinterpreting luxury codes in a style that is rich, elegant and unique.

Coleman

Because camping isn't just camping anymore.

Coleman
Coleman
Packaging

We helped Coleman revitalize its brand to succeed on shelf and to gain a new relevance with younger consumers.

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Crayola

New package structure colors a brand powerful

Crayola
Crayola
Packaging

Crayola stacks up well against the competition with a bold new package structure.

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Crayola

New package structure colors a brand powerful

Crayola
Crayola
Industrial Design

Crayola stacks up well against the competition with a bold new package structure.

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Danku

Fast food goes Dutch, naturally

Danku
Danku
Identity

A healthy, fast-serve restaurant concept brings Dutch hospitality to life.

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Danku

Fast food goes Dutch, naturally

Danku
Danku
Architecturelatest

A healthy, fast-serve restaurant concept brings Dutch hospitality to life.

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Dekuyper

Defining design diversity

Dekuyper
Dekuyper
Packaging

We created a spirited segmentation strategy and colorful package redesigns for the go-to maker of flavored liqueurs.

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Dongwon

Modernizing a storied heritage

Dongwon
Dongwon
Identity

Re-staging a storied Korean corporate brand to better reflect its diversity, modernity and vision.

Embrace

Naturally caring for the health of your pets

OIC
Embrace
Identity

Creating a private label line of natural pet products that communicates the love we feel for our loyal friends.

Pentaward Silver 2008

Embrace

Naturally caring for the health of your pets

OIC
Embrace
Packaging

Creating a private label line of natural pet products that communicates the love we feel for our loyal friends.

Pentaward Silver 2008

Fauchon

Reinventing gourmet luxury

Fauchon
Fauchon
Architecture
luxury

We repositioned the Fauchon gourmet brand through a luxurious transformation of the historic flagship store in Paris into a theater of exceptional taste, devoted to pleasing the senses.

Janus Trade Award 2006

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French Open

Branding a major sporting event

Roland Garros
French Open
Identity
event

We designed new signage system and floral identity for the French Open 2009, one of the 4 Grand Slam tennis tournaments. These are the first implementations of the branding program the agency is developing in order to give a stronger personality to this major sports event and to make it a unique and memorable experience for visitors.
BRANDING THE FRENCH OPEN

French Open

Branding a major sporting event

Roland Garros
French Open
Architecturelatest
event

We designed new signage system and floral identity for the French Open 2009, one of the 4 Grand Slam tennis tournaments. These are the first implementations of the branding program the agency is developing in order to give a stronger personality to this major sports event and to make it a unique and memorable experience for visitors.

Goldfish

All grown up and younger than ever

Pepperidge Farm
Goldfish
Packaging
food

To attract a broader audience, we updated the Goldfish brand to appeal to kids, tweens-and don't forget Mom.

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Grand Frais

A distribution pioneer

Prosol
Grand Frais
Architecturelatest

The French fresh food retailer, Grand Frais, wanted to build on its core brand values to refresh the consumer’s overall shopping experience and connect with customers in impactful new ways.

Janus Trade Award 2007

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Grand Frais

A distribution pioneer

Prosol
Grand Frais
Identity

The French fresh food retailer, Grand Frais, wanted to build on its core brand values to refresh the consumer’s overall shopping experience and connect with customers in impactful new ways.

Janus Trade Award 2007

See the case study

Hammermill

Raising the bar of brand invigoration for a business paper leader

Hammermill
Hammermill
Packaging

We refreshed the package design and upgraded the overall brand positioning for a longtime leader in the business paper category. Leveraging the company’s heritage and strong brand character, we developed a clear-cut design system and brand architecture to distinguish it from competitors in catalogue as well as on shelf.

Pentaward Bronze 2008

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French Chamber HK

Connecting people, ideas, action

Hong Kong Chamber of Commerce
Hong Kong Chamber of Commerce
Identitylatest

We renewed the French Chamber of Commerce & Industry in Hong Kong brand to better define and express its position as the most active chamber for "connecting people, ideas, and action".

Jacob's Biscuits

Feeling good

Danone
Jacob's Biscuits
Packaging
food

To reassert its power as the category leader, Jacob’s visualized health and nutrition on package to communicate its “feel good” promise more effectively.

See the case study

Kellogg's Special K

Enhancing quality at all seasons

Kellogg's
Special K
Packaginglatest

Simplicity was key for the quality image and stopping power of this flagship brand. Focussing on the slimming promise, the Special K silhouette knows how to dress sexy to attract consumers all year round.

Pentaward Bronze 2009

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Kirin Free

Innovation dans l'univers des bières

Kirin
Kirin
Packaginglatest

Brandimage accompagne la marque japonaise Kirin pour le lancement de la première bière véritablement sans alcool. Plébiscitée par les consommateurs, Kirin Free se place immédiatement en leader de la catégorie.

LCL

Repositioning a leading French bank

LCL
LCL
Identity

With this new logo, LCL (former Crédit Lyonnais) proudly expresses its new customer minded positioning. The branding program included the roll-out and implementation of signage to the full branch network.

Maison de la Chine

Giving meaning to traveling

Maison de la Chine
Maison de la Chine
Interactive

A specialist in cultural travel, the Maison de la Chine has based its development on expertise and personalized advice. In order to develop its e-business in harmony with its global communication, we have completely redesigned Maison de la Chine’s internet sites.

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Martin Yann Noodles

Trading up Chinese consumers

Martin Yann Noodles
Martin Yann Noodles
Packaging

Using the power of a celebrity chef to create a premium instant noodle range.

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Mizone

Optimizing a brand to 'Be 100%'

Danone
Mizone
Identity

Reinvigorating a popular, restorative isotonic drink through strategic design – optimizing it’s brand design across all consumer touchpoints.

Natura

Giving life to a unique brand vision

Natura
Natura
Industrial Design

Natural imperfection: Beauty is not a quest for perfection but a search for harmony between oneself, nature and humanity.

Natura

Giving life to a unique brand vision

Natura
Natura
Packaging

Natural imperfection: Beauty is not a quest for perfection but a search for harmony between oneself, nature and humanity.

Navan

Speaking to a new consumer

Navan
Navan
Packaging

When the makers of Grand Marnier wanted to create a new brand targeted to an urban pancultural audience, they relied on us to ensure they were speaking the right language.

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Neuhaus

Setting the stage for life's sweetest indulgence: chocolate

Neuhaus
Neuhaus
Architecture

We created the ultimate theatrical boutique experience to help Neuhaus upgrade the status of its premium chocolates, giving rise to a precious temptation.

Janus Trade Award 2009

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NexCare

Taking a stand against the competition

3M
NexCare
Industrial Design

3M came to us to give their Nexcare bandage brand a package structure that would stand out on shelf and stand up to consumer demands.

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P&G

A clean outlook on innovative branding

P&G
Tide Dry Cleaners
Identitylatest

Working with the iconic Tide brand, we extended their equities into an entirely new category.

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P&G

A clean outlook on innovative branding

P&G
Tide Dry Cleaners
Architecture

Working with the iconic Tide brand, we extended their equities into an entirely new category.

See the case study

Paper Water Bottle

Inventing a first

Paper Water Bottle
Paper Water Bottle
Industrial Designlatest
food

We designed an innovative new product that questions the very existence of the plastic water bottle.

Awards: IDSA USA, Next Big Thing Australia, Art Directors Club France, Well-Tech Italy

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Payless

Extending an established brand to make office supplies fashionable

Payless
Payless
Identity

Fun, fresh, fashionable—and, oh yeah, for less. Goodbye, value-brand reputation. Hello, identity that celebrates fashion over function.

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Red Devil

Getting a grip on innovative design and comfort

Red Devil
Red Devil
Industrial Design

When Red Devil came to us to resolve spackling blisters, cuts and hand fatigue, we went for design comfort and smarter production.

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Reddi-Wip

Unleashing the "wow"

Reddi-Wip
Reddi-Wip
Packaging

When Reddi-wip was ready to whip up more sales, we redesigned its packaging to take the brand from strictly special occasions to everyday fun.

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Resorts International

Korean-Japanese comfort food

Resorts International
Ginzadon
Identitylatest

Creating food & beverage brands inside Manila’s exciting new casino, hotel & entertainment center. Ginzadon is a Japanese-Korean restaurant.

Resorts International

Quick meals between games

Resorts International
Noodle Works
Identity

Creating food & beverage brands inside Manila’s exciting new casino, hotel & entertainment center. Noodle Works is an Asian noodle shop.

Rocksugar

A pan Asian kitchen finds its sweet spot

Cheesecake Factory
Rocksugar
Identitylatest

When Cheesecake Factory wanted to launch RockSugar, they turned to us to create an authentic, accessible Pan Asian experience.

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Senz

Revealing a new spark of inspiration

Eden Chocolates
Senz
Industrial Design
food

SENZ is more than just a new chocolate brand. SENZ is all about creativity, experiences and a new perspective on life. It is a “life expression” brand. SENZ is a new source of inspiration and expression for chocolate consumption in China and globally.

Pentaward Bronze 2009

See the case study

Senz

Revealing a new spark of inspiration

Eden Chocolates
Senz
Identitylatest
food

SENZ is more than just a new chocolate brand. SENZ is all about creativity, experiences and a new perspective on life. It is a “life expression” brand. SENZ is a new source of inspiration and expression for chocolate consumption in China and globally.

Pentaward Bronze 2009

See the case study

Senz

Revealing a new spark of inspiration

Eden Chocolates
Senz
Packaging
food

SENZ is more than just a new chocolate brand. SENZ is all about creativity, experiences and a new perspective on life. It is a “life expression” brand. SENZ is a new source of inspiration and expression for chocolate consumption in China and globally.

Pentaward Bronze 2009

See the case study

SFR

Creating the identity for a new generation telecommunication company

SFR
SFR
Packaging

Through its merger with Neuf Cegetel, SFR has become the second largest telecommunications provider in France and the leading alternative operator in Europe. We repositioned this new global provider by redefining it as a creative, innovative and reliable brand.

See the case study

SFR

Creating the identity for a new generation telecommunication company

SFR
SFR
Identitylatest

Through its merger with Neuf Cegetel, SFR has become the second largest telecommunications provider in France and the leading alternative operator in Europe. We repositioned this new global provider by redefining it as a creative, innovative and reliable brand.

See the case study

SkyTeam

Launching a new airline alliance

SkyTeam
SkyTeam
Architecturelatest

We brought to life the new concept of an airline alliance. The visual identity and territory we developed for SkyTeam is the creative translation of an alliance truly customer- and service-minded. The alliance opens its first co-branded airport lounge in London-Heathrow on June 4, 2009.

See the case study

SkyTeam

Launching a new airline alliance

SkyTeam
SkyTeam
Identity

We brought to life the new concept of an airline alliance. The visual identity and territory we developed for SkyTeam is the creative translation of an alliance truly customer- and service-minded.

See the case study

Snowbound

Jumping channels

Duofold
Snowbound
Packaging

When Duofold wanted to make the jump to a premium channel, they turned to us to extend the brand.

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Sofinco

Life sometimes needs a credit

Sofinco
Sofinco
Identitylatest

A 2009 new identity in line with the new claim: Sofinco, life sometimes needs a credit. Simplicity, honesty and commitment are mandatory for a leading brand in consumer credit.

Staples

Extending an established brand to make office supplies fashionable

Staples
Staples
Identity

We partnered with Staples to launch a “form-meets-fashionable function” brand extension to make office supplies more fun.

See the case study

Sun Chemical

Revealing Sun Chemical’s True Colors

Sun Chemical
Sun Chemical
Identity

We partnered with Sun Chemical to create diverse products, platforms and propositions that speak with one brand voice.

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T2U

Defining "authenticity" in a crowded tea market

Dongwon
T2U
Packaginglatest

Adapting an Asian tea with Korean origins to appeal to an American audience with a taste for healthy teas.

Pentaward Bronze 2009

TAO

A new functional & natural energy drink

Carlsberg Importers
TAO
Packaging

We gave life to a totally new brand that appeals to young adults in search of a natural refreshment.

See the case study

Telefónica

Creating the flagship experience to revamp a telecom giant

Telefónica
Telefónica
Architecturelatest

We opened the doors in Madrid to a thoroughly modern, hands-on space where customers feel welcome. It’s a re-created brand environment, a world apart where on-the-go people stay connected.

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Thermos

Hot new mug

Thermos
Thermos
Industrial Design

We brewed up a hot new commuter mug for Thermos that delivers valuable benefits worth their weight in top-quality coffee beans.

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Tiger Biscuits

Re-staging a favorite brand

Kraft
Tiger Biscuits
Packaging

Re-staging a popular, nutritious yet indulgent snack, via character design and packaging range management.

Tokyo Culture Creation Project

Sending a message to the world

TCCP
Tokyo Culture Creation Project
Identitylatest

We created a lively new identity to establish the Tokyo Culture Creation Project and truly put the vibrant city of Tokyo on the map of the world’s greatest metropolitan areas.

See the case study

TSC

A new brand for "ruralpolitans"

TSC - Tractor Supply Company
Groundwork
Packaging

We helped Tractor Supply Company celebrate the hardworking ritual of cultivating one’s own backyard with the new Groundwork product line.

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Turtles

Breaking through in-store cluter

Nestlé
Turtles
Industrial Design

Transforming from traditional tray candy to “gift” packaging proved a successful move for Nestlé.

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UDC

An Innovative Annual Report for an Inspired Middle Eastern Conglomerate

UDC
UDC
Identitylatest

We created a breakthrough annual report that captured the spirit and ambition of United Development Company (UDC).

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UFC - United Fashion Company

A new player in global luxury fashion

UFC - United Fashion Company
UFC - United Fashion Company
Identitylatest

We channeled the history and heritage of true luxury to create the United Fashion Company, a Qatar-based business-to-business luxury retail brand.

See the case study

V8 soups

A top beverage brand breaks the mold

Campbell's
V8 soups
Packaging

We helped longstanding veggie juice leader V-8 to expand its promise of delivering a full serving of vegetables in a new way: through soups.

See the case study

Van Cleef & Arpels

Once upon a time there were jewel perfumes

Van Cleef & Arpels
Féerie
Packaging
luxury

We created an extraordinary bottle design and a synergized brand presence for the latest Van Cleef & Arpels perfume, Féerie, to capture the essence of the prestigious jewelry house.

Pentaward Gold 2009

See the case study

Van Cleef & Arpels

Once upon a time there were jewel perfumes

Van Cleef & Arpels
Féerie
Industrial Designlatest
luxury

We created an extraordinary bottle design and a synergized brand presence for the latest Van Cleef & Arpels perfume, Féerie, to capture the essence of the prestigious jewelry house.

Pentaward Gold 2009

See the case study

Van Cleef & Arpels – Oriens

L'ame de la haute-joaillerie prend vie dans un flacon

Van Cleef & Arpels
Oriens
Industrial Designlatest

Oriens, la nouvelle fragrance féminine de Van Cleef & Arpels s'inscrit dans l'univers des parfums joyaux, suite au succès de Féerie. Pour créer ce flacon au bouchon majestueux en forme de pierre précieuse, nous avons puisé notre inspiration dans le riche patrimoine de la marque. Les tons chauds du soleil couchant scintillent mystérieusement à travers le facettage du verre.
voir le cas Féerie, Van Cleef & Arpels

Air France in-flight screens

Make the sky the best place on earth

Air France
in-flight screens
Interactivelatest

In order to valorize its in-flight entertainment offer, Air France missioned us to redesign the different types of screens: a simple intuitive navigation and a graphic style consistent with the Air France brand image.

A380 Air France

Make the sky the best place on earth

Air France
A380
Interactivelatest

Brandimage is Air France's design partner for the launch of the new A380 aircraft for which the agency created the interior design. This website presents the auction of seats for the inaugural flights.
Air France A380 inaugural flight

Air France experience

Make the sky the best place on earth

Air France
experience
Interactive

Art of Travel by Air France. Every cabin, including the new Premium Voyageur, is visually presented with its specific style and services.
Art of Travel by Air France

e-shopping Air France

Online shopping for branded products

Air France
e-shopping
Interactive

We designed this e-shopping website to make all Air France branded products easily available: luggage lines, aircraft collector models, exclusive travel items, fashion and gifts.
e-shopping Air France

Bluenity

The first social website for frequent travelers

Air France
Bluenity
Interactive

For the launch of this frequent traveler community website, we designed a simple and pleasent user interface with a graphic style linked to Air France's brand image.
Bluenity site

BMW

Manage the show-rooms in harmony with the brand strategy

BMW
Virtual simulation tool
Interactive

Brandimage - Desgrippes & Laga has designed an interactive tool for BMW which allows their car-dealers to prepare a virtual simulation of their show-rooms using the elements provided by the brand.

Club Med

Interactive online guidelines

Club Med
interactive graphic guidelines
Interactive

For the launch of the new identity and visual style of Club Med we created an online brand management tool. This interactive guideline allowes a consistent and efficient implementation to all its villages around the world and is easily updated.

Farida B

A specialty brand with strong ambition

Farida B
Farida B
Interactive

Farida B, the frizzy hair specialist, entrusted us with the creation of its brand identity, the packaging for its products, and the design of its web site - an essential tool for communicating with its clients.
Farida B site

LCL

Repositioning a leading French bank

LCL
ATM screens
Interactive

Within the overall brand identity program for the bank, we created a personalized design for all ATM screens, an essentiel point of contact with LCL clients.

InnerSignal

Power of "cosmedics"

Otsuka
InnerSignal
Packaging

With its new glass containers, and refined typography and layout, the InnerSignal cosmetics range has been successfully rejuvenated to perfectly reflect its high-end positioning and the efficacity of its formula.

Vicaima

A brand reinvented

Vicaima
Vicaima
Interactive

We repositioned the identity of this Portuguese door producer and created a range of exclusive "haute couture" doors. A new design and specific contents were created for the website.
Vicaima site

VP Bank

Breaking the codes of private banking

VP Bank
VP Bank
Interactive

"Unusual & elegant" is the concept that guided the identity and image repositioning program for this exclusive bank from Liechtenstein. The website was redesigned in consistency with the overall graphic style.