WE GIVE
LIFE TO BRANDS
We are creative problem solvers, obsessively exploring and imagining solutions to make brands relevant to consumers. With design as our core medium, we dig deep for innovative insights enabling us to deliver best-in-class design across all brand expressions. We offer clients holistic brand expertise through our comprehensive portfolio of services—from brand strategy, innovation and consumer insight, to brand identity, industrial design, package design, graphics, interactive, retail experience and architecture.
We create and grow brands
We revitalize brands
We build environments to sell brands
CASE STUDIES
Accor
A new corporate identity in line with the Group's ambitions
Accor
Accor
Identity
New markets, new strategic directions, the Accor Group is evolving. Our mission was to give the brand a stronger corporate status. We designed the new Accor logotype, the Group trade identities and developed a visual style revealing the Group’s diversity and richness.
Air France
Make the sky the best place on earth
Air France
Air France
Identitylatest
transport, aviation
We gave life to this lofty goal through all brand expressions by accompanying Air France on the voyage to redevelop its image.
See the case study
Air France
Make the sky the best place on earth
Air France
Air France
Interactive
transport, aviation
We gave life to this lofty goal through all brand expressions by accompanying Air France on the voyage to redevelop its image.
See the case study 
Air France
Make the sky the best place on earth
Air France
Air France
Architecture
transport, aviation
We gave life to this lofty goal through all brand expressions by accompanying Air France on the voyage to redevelop its image.
See the case study 
AOL
Reinvigarating an internet icon
AOL
AOL
Architecture
To reclaim its leadership position, AOL looked to its brand for a meaningful way to reconnect with consumers.
See the case study
AOL
Reinvigarating an internet icon
AOL
AOL
Identity
To reclaim its leadership position, AOL looked to its brand for a meaningful way to reconnect with consumers.
See the case study 
Banana Republic
Creating a voyage of discovery
GAP
Banana Republic
Industrial Design
luxury
We reinvigorated the Banana Republic personal care line by developing a sensual packaging system to reflect the exclusive luxury of the Discover Collection brand.
Pentaward Silver 2007
Banana Republic
Creating a voyage of discovery
GAP
Banana Republic
Packaging
luxury
We reinvigorated the Banana Republic personal care line by developing a sensual packaging system to reflect the exclusive luxury of the Discover Collection brand.
Pentaward Silver 2007
Big Moo
Marketing the uber-marketer
Big Moo
Big Moo
Identity
How do you extend the brand of a best-selling book? Carefully – especially when its iconic title, Purple Cow, parallels the iconic status of its author, uber-marketer Seth Godin.
See the case study
Black & Decker
Powering a sub-brand at shelf
Black & Decker
Black & Decker
Packaging
We provided Black & Decker with a revolutionary merchandising solution coupled with sleek design upgrades to enhance the impact of their new subbranded VPX power tools.
See the case study
BleuForêt
Defending the interests of a high-end brand in a depreciated market
Tricotage des Vosges
BleuForêt
Packaginglatest
We boosted the French textile brand, Bleuforêt, with premium brand positioning in specialty and key anchor stores while introducing the brand to mass retail markets.
See the case study
BleuForêt
Defending the interests of a high-end brand in a depreciated market
Tricotage des Vosges
BleuForêt
Identity
We boosted the French textile brand, Bleuforêt, with premium brand positioning in specialty and key anchor stores while introducing the brand to mass retail markets.
See the case study 
BlueLink
Best in class client relationships
BlueLink
BlueLink
Interactivelatest
With its new website, BlueLink affirms its status as a top-tier player within the remote client relationship management field.
See the case study
Boucheron
From jewelry to perfumery
Boucheron
Boucheron
Industrial Design
Brandimage introduced the famous jeweler brand into the world of fragrances with creation of brand identity, exclusive jewel perfume ranges for women and men and a strong retail presence.
Boucheron
From jewelry to perfumery
Boucheron
Boucheron
Packaging
Brandimage introduced the famous jeweler brand into the world of fragrances with creation of brand identity, exclusive jewel perfume ranges for women and men and a strong retail presence.
Bourjois
Ecoute ta nature by Yannick Noah
Bourjois
Noah
Packaginglatest
Cette nouvelle gamme de produits de soins beauté réunit les engagements sur l'éco-responsabilité, la naturalité et la praticité dans un packaging simple, joyeux et accessible à toute la famille. "Ecoute ta nature" arrive en linéaires courant mars 2010.
Brand Packaging
Elevating packaging in the marketing mix
Brand Packaging
Brand Packaging
Identity
When this media company wanted to reach the C-suite, we gave them a new image based on insight.
See the case study
Campbell's
A new "dosage" concept to dynamize the brand…
Campbell's
Royco Creations
Packaging
... or how to evolve the Royco brand to attract younger consumers while maintaining its visual brand equities and personnality.
Pentaward Bronze 2008
Chicago Cutlery
Extending Brand reach
Chicago Cutlery
Chicago Cutlery
Packaging
As Chicago Cutlery sought to broaden its customer base, we created a design system with wide appeal for both new and existing consumers.
See the case study
Chien-Ming Wang
Branding a legend
Chien-Ming Wang
Chien-Ming Wang
Packaging
When Chien-Ming Wang, the “Pride of Taiwan” and ace pitcher for the New York Yankees, called us to the mound to develop his own uniquely personal brand, we pitched a perfect strike!
Addy National Silver Award 2008
Chien-Ming Wang
Branding a legend
Chien-Ming Wang
Chien-Ming Wang
Identitylatest
When Chien-Ming Wang, the “Pride of Taiwan” and ace pitcher for the New York Yankees, called us to the mound to develop his own uniquely personal brand, we pitched a perfect strike!
See the case study 
CJ
Leveraging a legacy
CJ
CJ
Identity
Repositioning 50+ years of history with a new brand identity helped Korean conglomerate CJ compete on a highly diversified global stage. CJ’s diversity and vision of “health, joy and convenience” is visualized in its new symbol, a painter's palette.
See the case study
Club Med
All the pleasures in the world
Club Med
Club Med
Identity
Brandimage accompanied Club Med in its up-market strategy renewing all the brands' expressions. We created a proprietary visual language by reinterpreting luxury codes in a style that is rich, elegant and unique.
Coleman
Because camping isn't just camping anymore.
Coleman
Coleman
Packaging
We helped Coleman revitalize its brand to succeed on shelf and to gain a new relevance with younger consumers.
See the case study
Crayola
New package structure colors a brand powerful
Crayola
Crayola
Packaging
Crayola stacks up well against the competition with a bold new package structure.
See the case study
Crayola
New package structure colors a brand powerful
Crayola
Crayola
Industrial Design
Crayola stacks up well against the competition with a bold new package structure.
See the case study 
Danku
Fast food goes Dutch, naturally
Danku
Danku
Identity
A healthy, fast-serve restaurant concept brings Dutch hospitality to life.
See the case study
Danku
Fast food goes Dutch, naturally
Danku
Danku
Architecturelatest
A healthy, fast-serve restaurant concept brings Dutch hospitality to life.
See the case study 
Dekuyper
Defining design diversity
Dekuyper
Dekuyper
Packaging
We created a spirited segmentation strategy and colorful package redesigns for the go-to maker of flavored liqueurs.
See the case study
Dongwon
Modernizing a storied heritage
Dongwon
Dongwon
Identity
Re-staging a storied Korean corporate brand to better reflect its diversity, modernity and vision.
Embrace
Naturally caring for the health of your pets
OIC
Embrace
Identity
Creating a private label line of natural pet products that communicates the love we feel for our loyal friends.
Pentaward Silver 2008
Embrace
Naturally caring for the health of your pets
OIC
Embrace
Packaging
Creating a private label line of natural pet products that communicates the love we feel for our loyal friends.
Pentaward Silver 2008
Fauchon
Reinventing gourmet luxury
Fauchon
Fauchon
Architecture
luxury
We repositioned the Fauchon gourmet brand through a luxurious transformation of the historic flagship store in Paris into a theater of exceptional taste, devoted to pleasing the senses.
Janus Trade Award 2006
French Open
Branding a major sporting event
Roland Garros
French Open
Identity
event
We designed new signage system and floral identity for the French Open 2009, one of the 4 Grand Slam tennis tournaments. These are the first implementations of the branding program the agency is developing in order to give a stronger personality to this major sports event and to make it a unique and memorable experience for visitors.
BRANDING THE FRENCH OPEN
French Open
Branding a major sporting event
Roland Garros
French Open
Architecturelatest
event
We designed new signage system and floral identity for the French Open 2009, one of the 4 Grand Slam tennis tournaments. These are the first implementations of the branding program the agency is developing in order to give a stronger personality to this major sports event and to make it a unique and memorable experience for visitors.
Goldfish
All grown up and younger than ever
Pepperidge Farm
Goldfish
Packaging
food
To attract a broader audience, we updated the Goldfish brand to appeal to kids, tweens-and don't forget Mom.
See the case study
Grand Frais
A distribution pioneer
Prosol
Grand Frais
Architecturelatest
The French fresh food retailer, Grand Frais, wanted to build on its core brand values to refresh the consumer’s overall shopping experience and connect with customers in impactful new ways.
Janus Trade Award 2007
Grand Frais
A distribution pioneer
Prosol
Grand Frais
Identity
The French fresh food retailer, Grand Frais, wanted to build on its core brand values to refresh the consumer’s overall shopping experience and connect with customers in impactful new ways.
Janus Trade Award 2007
Hammermill
Raising the bar of brand invigoration for a business paper leader
Hammermill
Hammermill
Packaging
We refreshed the package design and upgraded the overall brand positioning for a longtime leader in the business paper category. Leveraging the company’s heritage and strong brand character, we developed a clear-cut design system and brand architecture to distinguish it from competitors in catalogue as well as on shelf.
Pentaward Bronze 2008
French Chamber HK
Connecting people, ideas, action
Hong Kong Chamber of Commerce
Hong Kong Chamber of Commerce
Identitylatest
We renewed the French Chamber of Commerce & Industry in Hong Kong brand to better define and express its position as the most active chamber for "connecting people, ideas, and action".
Jacob's Biscuits
Feeling good
Danone
Jacob's Biscuits
Packaging
food
To reassert its power as the category leader, Jacob’s visualized health and nutrition on package to communicate its “feel good” promise more effectively.
See the case study
Kellogg's Special K
Enhancing quality at all seasons
Kellogg's
Special K
Packaginglatest
Simplicity was key for the quality image and stopping power of this flagship brand. Focussing on the slimming promise, the Special K silhouette knows how to dress sexy to attract consumers all year round.
Pentaward Bronze 2009
Kirin Free
Innovation dans l'univers des bières
Kirin
Kirin
Packaginglatest
Brandimage accompagne la marque japonaise Kirin pour le lancement de la première bière véritablement sans alcool. Plébiscitée par les consommateurs, Kirin Free se place immédiatement en leader de la catégorie.
LCL
Repositioning a leading French bank
LCL
LCL
Identity
With this new logo, LCL (former Crédit Lyonnais) proudly expresses its new customer minded positioning. The branding program included the roll-out and implementation of signage to the full branch network.
Maison de la Chine
Giving meaning to traveling
Maison de la Chine
Maison de la Chine
Interactive
A specialist in cultural travel, the Maison de la Chine has based its development on expertise and personalized advice. In order to develop its e-business in harmony with its global communication, we have completely redesigned Maison de la Chine’s internet sites.
See the case study
Martin Yann Noodles
Trading up Chinese consumers
Martin Yann Noodles
Martin Yann Noodles
Packaging
Using the power of a celebrity chef to create a premium instant noodle range.
See the case study
Mizone
Optimizing a brand to 'Be 100%'
Danone
Mizone
Identity
Reinvigorating a popular, restorative isotonic drink through strategic design – optimizing it’s brand design across all consumer touchpoints.
Natura
Giving life to a unique brand vision
Natura
Natura
Industrial Design
Natural imperfection: Beauty is not a quest for perfection but a search for harmony between oneself, nature and humanity.
Natura
Giving life to a unique brand vision
Natura
Natura
Packaging
Natural imperfection: Beauty is not a quest for perfection but a search for harmony between oneself, nature and humanity.
Navan
Speaking to a new consumer
Navan
Navan
Packaging
When the makers of Grand Marnier wanted to create a new brand targeted to an urban pancultural audience, they relied on us to ensure they were speaking the right language.
See the case study
Neuhaus
Setting the stage for life's sweetest indulgence: chocolate
Neuhaus
Neuhaus
Architecture
We created the ultimate theatrical boutique experience to help Neuhaus upgrade the status of its premium chocolates, giving rise to a precious temptation.
Janus Trade Award 2009
NexCare
Taking a stand against the competition
3M
NexCare
Industrial Design
3M came to us to give their Nexcare bandage brand a package structure that would stand out on shelf and stand up to consumer demands.
See the case study
P&G
A clean outlook on innovative branding
P&G
Tide Dry Cleaners
Identitylatest
Working with the iconic Tide brand, we extended their equities into an entirely new category.
See the case study
P&G
A clean outlook on innovative branding
P&G
Tide Dry Cleaners
Architecture
Working with the iconic Tide brand, we extended their equities into an entirely new category.
See the case study 
Paper Water Bottle
Inventing a first
Paper Water Bottle
Paper Water Bottle
Industrial Designlatest
food
We designed an innovative new product that questions the very existence of the plastic water bottle.
Awards: IDSA USA, Next Big Thing Australia, Art Directors Club France, Well-Tech Italy
Payless
Extending an established brand to make office supplies fashionable
Payless
Payless
Identity
Fun, fresh, fashionable—and, oh yeah, for less. Goodbye, value-brand reputation. Hello, identity that celebrates fashion over function.
See the case study
Red Devil
Getting a grip on innovative design and comfort
Red Devil
Red Devil
Industrial Design
When Red Devil came to us to resolve spackling blisters, cuts and hand fatigue, we went for design comfort and smarter production.
See the case study
Reddi-Wip
Unleashing the "wow"
Reddi-Wip
Reddi-Wip
Packaging
When Reddi-wip was ready to whip up more sales, we redesigned its packaging to take the brand from strictly special occasions to everyday fun.
See the case study
Resorts International
Korean-Japanese comfort food
Resorts International
Ginzadon
Identitylatest
Creating food & beverage brands inside Manila’s exciting new casino, hotel & entertainment center. Ginzadon is a Japanese-Korean restaurant.
Resorts International
Quick meals between games
Resorts International
Noodle Works
Identity
Creating food & beverage brands inside Manila’s exciting new casino, hotel & entertainment center. Noodle Works is an Asian noodle shop.
Rocksugar
A pan Asian kitchen finds its sweet spot
Cheesecake Factory
Rocksugar
Identitylatest
When Cheesecake Factory wanted to launch RockSugar, they turned to us to create an authentic, accessible Pan Asian experience.
See the case study
Senz
Revealing a new spark of inspiration
Eden Chocolates
Senz
Industrial Design
food
SENZ is more than just a new chocolate brand. SENZ is all about creativity, experiences and a new perspective on life. It is a “life expression” brand. SENZ is a new source of inspiration and expression for chocolate consumption in China and globally.
Pentaward Bronze 2009
Senz
Revealing a new spark of inspiration
Eden Chocolates
Senz
Identitylatest
food
SENZ is more than just a new chocolate brand. SENZ is all about creativity, experiences and a new perspective on life. It is a “life expression” brand. SENZ is a new source of inspiration and expression for chocolate consumption in China and globally.
Pentaward Bronze 2009
Senz
Revealing a new spark of inspiration
Eden Chocolates
Senz
Packaging
food
SENZ is more than just a new chocolate brand. SENZ is all about creativity, experiences and a new perspective on life. It is a “life expression” brand. SENZ is a new source of inspiration and expression for chocolate consumption in China and globally.
Pentaward Bronze 2009
SFR
Creating the identity for a new generation telecommunication company
SFR
SFR
Packaging
Through its merger with Neuf Cegetel, SFR has become the second largest telecommunications provider in France and the leading alternative operator in Europe. We repositioned this new global provider by redefining it as a creative, innovative and reliable brand.
See the case study
SFR
Creating the identity for a new generation telecommunication company
SFR
SFR
Identitylatest
Through its merger with Neuf Cegetel, SFR has become the second largest telecommunications provider in France and the leading alternative operator in Europe. We repositioned this new global provider by redefining it as a creative, innovative and reliable brand.
See the case study 
SkyTeam
Launching a new airline alliance
SkyTeam
SkyTeam
Architecturelatest
We brought to life the new concept of an airline alliance. The visual identity and territory we developed for SkyTeam is the creative translation of an alliance truly customer- and service-minded. The alliance opens its first co-branded airport lounge in London-Heathrow on June 4, 2009.
See the case study
SkyTeam
Launching a new airline alliance
SkyTeam
SkyTeam
Identity
We brought to life the new concept of an airline alliance. The visual identity and territory we developed for SkyTeam is the creative translation of an alliance truly customer- and service-minded.
See the case study 
Snowbound
Jumping channels
Duofold
Snowbound
Packaging
When Duofold wanted to make the jump to a premium channel, they turned to us to extend the brand.
See the case study
Sofinco
Life sometimes needs a credit
Sofinco
Sofinco
Identitylatest
A 2009 new identity in line with the new claim: Sofinco, life sometimes needs a credit. Simplicity, honesty and commitment are mandatory for a leading brand in consumer credit.
Staples
Extending an established brand to make office supplies fashionable
Staples
Staples
Identity
We partnered with Staples to launch a “form-meets-fashionable function” brand extension to make office supplies more fun.
See the case study
Sun Chemical
Revealing Sun Chemical’s True Colors
Sun Chemical
Sun Chemical
Identity
We partnered with Sun Chemical to create diverse products, platforms and propositions that speak with one brand voice.
See the case study
T2U
Defining "authenticity" in a crowded tea market
Dongwon
T2U
Packaginglatest
Adapting an Asian tea with Korean origins to appeal to an American audience with a taste for healthy teas.
Pentaward Bronze 2009
TAO
A new functional & natural energy drink
Carlsberg Importers
TAO
Packaging
We gave life to a totally new brand that appeals to young adults in search of a natural refreshment.
See the case study
Telefónica
Creating the flagship experience to revamp a telecom giant
Telefónica
Telefónica
Architecturelatest
We opened the doors in Madrid to a thoroughly modern, hands-on space where customers feel welcome. It’s a re-created brand environment, a world apart where on-the-go people stay connected.
See the case study
Thermos
Hot new mug
Thermos
Thermos
Industrial Design
We brewed up a hot new commuter mug for Thermos that delivers valuable benefits worth their weight in top-quality coffee beans.
See the case study
Tiger Biscuits
Re-staging a favorite brand
Kraft
Tiger Biscuits
Packaging
Re-staging a popular, nutritious yet indulgent snack, via character design and packaging range management.
Tokyo Culture Creation Project
Sending a message to the world
TCCP
Tokyo Culture Creation Project
Identitylatest
We created a lively new identity to establish the Tokyo Culture Creation Project and truly put the vibrant city of Tokyo on the map of the world’s greatest metropolitan areas.
See the case study
TSC
A new brand for "ruralpolitans"
TSC - Tractor Supply Company
Groundwork
Packaging
We helped Tractor Supply Company celebrate the hardworking ritual of cultivating one’s own backyard with the new Groundwork product line.
See the case study
Turtles
Breaking through in-store cluter
Nestlé
Turtles
Industrial Design
Transforming from traditional tray candy to “gift” packaging proved a successful move for Nestlé.
See the case study
UDC
An Innovative Annual Report for an Inspired Middle Eastern Conglomerate
UDC
UDC
Identitylatest
We created a breakthrough annual report that captured the spirit and ambition of United Development Company (UDC).
See the case study
UFC - United Fashion Company
A new player in global luxury fashion
UFC - United Fashion Company
UFC - United Fashion Company
Identitylatest
We channeled the history and heritage of true luxury to create the United Fashion Company, a Qatar-based business-to-business luxury retail brand.
See the case study
V8 soups
A top beverage brand breaks the mold
Campbell's
V8 soups
Packaging
We helped longstanding veggie juice leader V-8 to expand its promise of delivering a full serving of vegetables in a new way: through soups.
See the case study
Van Cleef & Arpels
Once upon a time there were jewel perfumes
Van Cleef & Arpels
Féerie
Packaging
luxury
We created an extraordinary bottle design and a synergized brand presence for the latest Van Cleef & Arpels perfume, Féerie, to capture the essence of the prestigious jewelry house.
Pentaward Gold 2009
Van Cleef & Arpels
Once upon a time there were jewel perfumes
Van Cleef & Arpels
Féerie
Industrial Designlatest
luxury
We created an extraordinary bottle design and a synergized brand presence for the latest Van Cleef & Arpels perfume, Féerie, to capture the essence of the prestigious jewelry house.
Pentaward Gold 2009
Van Cleef & Arpels – Oriens
L'ame de la haute-joaillerie prend vie dans un flacon
Van Cleef & Arpels
Oriens
Industrial Designlatest
Oriens, la nouvelle fragrance féminine de Van Cleef & Arpels s'inscrit dans l'univers des parfums joyaux, suite au succès de Féerie. Pour créer ce flacon au bouchon majestueux en forme de pierre précieuse, nous avons puisé notre inspiration dans le riche patrimoine de la marque. Les tons chauds du soleil couchant scintillent mystérieusement à travers le facettage du verre.
voir le cas Féerie, Van Cleef & Arpels
Air France in-flight screens
Make the sky the best place on earth
Air France
in-flight screens
Interactivelatest
In order to valorize its in-flight entertainment offer, Air France missioned us to redesign the different types of screens: a simple intuitive navigation and a graphic style consistent with the Air France brand image.
A380 Air France
Make the sky the best place on earth
Air France
A380
Interactivelatest
Brandimage is Air France's design partner for the launch of the new A380 aircraft for which the agency created the interior design. This website presents the auction of seats for the inaugural flights.
Air France A380 inaugural flight
Air France experience
Make the sky the best place on earth
Air France
experience
Interactive
Art of Travel by Air France. Every cabin, including the new Premium Voyageur, is visually presented with its specific style and services.
Art of Travel by Air France
e-shopping Air France
Online shopping for branded products
Air France
e-shopping
Interactive
We designed this e-shopping website to make all Air France branded products easily available: luggage lines, aircraft collector models, exclusive travel items, fashion and gifts.
e-shopping Air France
Bluenity
The first social website for frequent travelers
Air France
Bluenity
Interactive
For the launch of this frequent traveler community website, we designed a simple and pleasent user interface with a graphic style linked to Air France's brand image.
Bluenity site
BMW
Manage the show-rooms in harmony with the brand strategy
BMW
Virtual simulation tool
Interactive
Brandimage - Desgrippes & Laga has designed an interactive tool for BMW which allows their car-dealers to prepare a virtual simulation of their show-rooms using the elements provided by the brand.
Club Med
Interactive online guidelines
Club Med
interactive graphic guidelines
Interactive
For the launch of the new identity and visual style of Club Med we created an online brand management tool. This interactive guideline allowes a consistent and efficient implementation to all its villages around the world and is easily updated.
Farida B
A specialty brand with strong ambition
Farida B
Farida B
Interactive
Farida B, the frizzy hair specialist, entrusted us with the creation of its brand identity, the packaging for its products, and the design of its web site - an essential tool for communicating with its clients.
Farida B site
LCL
Repositioning a leading French bank
LCL
ATM screens
Interactive
Within the overall brand identity program for the bank, we created a personalized design for all ATM screens, an essentiel point of contact with LCL clients.
InnerSignal
Power of "cosmedics"
Otsuka
InnerSignal
Packaging
With its new glass containers, and refined typography and layout, the InnerSignal cosmetics range has been successfully rejuvenated to perfectly reflect its high-end positioning and the efficacity of its formula.
Vicaima
A brand reinvented
Vicaima
Vicaima
Interactive
We repositioned the identity of this Portuguese door producer and created a range of exclusive "haute couture" doors. A new design and specific contents were created for the website.
Vicaima site
