Jim Warner

My name is Jim Warner, managing director at Brandimage. Indirectly, everything we do can’t be worse than it was, so even though we’re not doing sustainable, green, responsible designs for every client, that is a criteria involved in every single project. So it has to be there, and you know paper water bottle and some of the others I’ve mentioned are first and foremost about shifting the paradigm away from where they are into something very responsible. What we have is a single-serve containment 360 paper water bottle. Again, what we first see is all paper, it’s two halves sealed together with microfilm inside a full barrier. What we do different then a regular containment [is] instead of unscrewing and breaking the top off, what we do here is peel off the top of the cap. There’s two halves that would come apart, and then the sanitary unit would then be placed and plugged fit inside of the opening to keep it dust-free, particle-free, etc. The remaining piece would be tethered onto this little finger loop. We’re looking at this single-serve containment and the way again these two halves come together. We can cut it as an individual containment but that process of encapsulating sheet stock material and pressing it together to form the containment can be made in long strings, if you will. Those can then be cut, let’s say in sixes, enabling that to fold on itself and attach to itself, so that when you carry the containment you’re actually carrying six or multiples at a time. And that enables us to eliminate the secondary packaging that’s required. And that also works for the larger shipper, and the shipper is a grouping together of the four individual units using some eco-boards and some vertical columns of eco-board we create a kind of column or structural column to eliminate the outer packaging for distribution and shipping. The work we do are for clients around the world from multi-national top 50 companies to start-ups and to inventor level organizations. We also proactively, sort of audaciously look at issues around the world and address what the issue is, and what we feel the best solution would be from the standpoint of design and design that item and then we go out and look for partners.