SUN
CHEMICAL

WHAT WE DID

Market Research Strategy Development Marketing Communications Design Web Design Trade Show Booth Design Print Advertising Event/Webinar Development & Marketing

CHALLENGE

After a series of mergers and acquisitions, the world’s largest manufacturer of inks and pigments found itself fragmented in its communications to customers. At the same time, the North American Packaging division was launching a series of new “green” solutions to a consumer product goods (CPG) sector that did not know them well, or understand their technologies. Sun Chemical’s multitude of marketing touch-points needed a contemporized look to represent their key greener message, cater to its target audience and be more userfriendly through bolder messaging and visual communications.

SOLUTION

We developed a series of customer facing campaigns and designed and executed them for launch. Our production expertise came in very handy. We made the complex “simple” both verbally and visually, by integrating a series of interlocking messaging platforms, new product launches and educational experiences. A new fresh visual language created a cleaner, more dynamic and user friendly presence for this colorful leader.