GRAND
FRAIS
A distribution pioneer
The French fresh food retailer, Grand Frais, wanted to build on its core brand values to refresh the consumer’s overall shopping experience and connect with customers in impactful new ways.
WHAT WE DID
Identity Visual Language Packaging Experience Design Environmental Design Brand Guidelines
CHALLENGE
French food retailer Grand Frais needed to put forth a clear positioning, straddling the line between small business and large-scale distribution. In addition to a desire to establish consistent pricing, Grand Frais sought to clarify muddled perceptions about whether their business involved fresh or frozen products. With a focus on heralding the brand’s core values – freshness, quality, accessibility and professionalism – the company wanted to develop a mature brand personality through audacious, effective language.
SOLUTION
In keeping with the brand spirit, we conceived a project that was powerful in its simplicity yet cost-effective. We developed a visual language with a new label-like logo to communicate quality along with well-defined signage to distinguish the brand within the urban landscape. Bold and lively colors convey the ideas of fruits and vegetables, of freshness and good taste. Our redesigned in-store visuals elevate an appreciation for food, giving rise to consumer desire. We created an engaging setting for Grand Frais products through tastings, recipe ideas and lively activities. From logo to packaging, across furnishings, advertising and shopping bags, the brand communication and all points of consumer contact have been revitalized.
Building inspired by the style of a traditional marketplace.
Clients are guided into the store through a branded welcoming area.
Well-defined signage, product information and in-store visuals elevate an appreciation for food, giving rise to consumer desire.
Well-defined signage, product information and in-store visuals elevate an appreciation for food, giving rise to consumer desire.
A check-out area that’s pleasant, efficient and discreet: it’s set up in such a way that customers are not confronted with it as they enter.
Shopping bags with bold, appealing graphics – seen on both the reusable jute canvas totes and biodegradable disposable bags. Shopping at Grand Frais means keeping up with the times.
The label-like logo stands for quality with bold and lively colors conveying the idea of freshness and good taste.