FÉERIE -
VAN CLEEF & ARPELS

WHAT WE DID

Brand Territory Bottle Design Packaging Merchandising Design inspiration

CHALLENGE

Following the acquisition of the Van Cleef & Arpels perfumes licensing from YSL Beauté (PPR), Interparfums sought to boost the VC&A perfumes’ image and create a stronger synergy with the house’s jewelry. Interparfums entrusted us with the mission of developing a unique and prestigious realm of expression to position future Van Cleef & Arpels fragrance lines among the finest perfumes.

SOLUTION

Our task was to create an emblematic fragrance line that embodies the imaginative values of the luxurious Van Cleef & Arpels jewelry: precious, feminine, poetic, ingenious. We presented this creative approach through a storybook, “Once upon a time, there were the precious tales of Van Cleef & Arpels.” The “Féerie” bottle, bearing an iconic fairy, represents this concept’s first interpretation. A sensitive and poetic character, the fairy is shaped like a jewel. Resting delicately atop a moonflower, she rests in a graceful, impish pose, personifying the perfume’s magical muse. The bottle, faceted like a precious stone, displays the color of night and illuminates the heavenly mystery of the luxurious Van Cleef & Arpels perfumery. Inside her silver case, “Féerie” is dressed in midnight blue; the night has carved a bottle in its own image and transforms it into a jewel, a diamond infinitely faceted like a precious stone. With Féerie, we created two true gems in one: a ‘precious stone’ bottle and an unusual flower-shaped top that communicates the refinement, magic, poetry and boldness of the exclusive Van Cleef & Arpels jewelry.