FAUCHON
Reinventing gourmet luxury
We repositioned the Fauchon gourmet brand through a luxurious transformation of the historic flagship store in Paris into a theater of exceptional taste, devoted to pleasing the senses.
WHAT WE DID
Brand Positioning Color codes Style Guide Store Concept and Design Experience Design Display Elements
CHALLENGE
Founded as a Parisian grocery stand in 1886, Fauchon has become a retail destination for food lovers around the world. Known for hand-selected produce, artisanal baked goods, delicate candies, and more, Fauchon found the need to update the store’s environment to help reassert its authority in the luxury category. We were enlisted to redefine the total brand identity – color codes, store concept and design, display elements – and re-establish Fauchon’s historic flagship presence on the Place de la Madeleine in Paris’s fashionable eighth district.
SOLUTION
We transformed Fauchon’s in-store environment into a contemporary theater of gourmet taste, where the products themselves are the stars. The space is both diversified and striking, with simple and modern furnishings, and streamlined black and white graphic lines. A vibrant color palette of magenta and gold infuses the store with warmth and an air of culinary excellence. The Fauchon experience is one of unforgettable sensorial delights: Captivating moments where sights, sounds, smells, tastes, and textures come together in unexpected ways. The new design harmoniously captures this luxurious alchemy.
An open floor plan allows customers to stroll, admire, and shop with ease.
The emblematic colors of the brand form a black and white setting of chic and refined discretion.
Architectural elements such as a spiral fruit fountain create dramatic impact and showcase the extraordinary food items.
Fruit, the core Fauchon product, is especially honoured and displayed in mini baskets spread throughout the store
Rose magenta combined with black and white is sensual and impertinent, awakening generosity and temptation.
