FAUCHON
Reinventing gourmet luxury
This brand was repositioned in its legitimate luxury environment and the historical flagship store located place de la Madeleine transformed into a theatre for taste, pleasure and exception, devoted to pleasing the senses. The palace of gourmet emotion!
THE CHALLENGE
Founded as a Parisian grocery stand in 1886, Fauchon has become a retail destination for food lovers around the world. Known for hand-selected produce, artisanal baked goods, delicate candies, and more, it was important to update the store’s environment to help Fauchon reassert its authority in the luxury category.
THE ASSIGNMENT
Redefine the total brand identity – color codes, store concept and design, display elements - and reestablish Fauchon’s historic flagship presence on the Place de la Madeleine in Paris’ fashionable eighth district.
THE INSIGHT
The Fauchon experience is one of unforgettable sensorial experiences: captivating moments where sights, sounds, smells, tastes, and textures come together in unexpected ways. The new design captures this luxurious alchemy.
THE SOLUTION
Fauchon’s in-store environment was transformed into a contemporary theater of gourmet emotion, where the products themselves are the stars. The space is both fluid and powerful, with simple and modern furnishings and streamlined black and white graphic lines. A vibrant color palette of magenta and gold infuses warmth and an air of culinary excellence to the store.
An open floor plan allows customers to stroll, admire, and shop with ease.
The emblematic colors of the brand form a black and white setting of chic and refined discretion.
Architectural elements such as a spiral fruit fountain create dramatic impact and showcase the extraordinary food items.
Fruit, the core Fauchon product, is especially honoured and displayed in mini baskets spread throughout the store
Rose magenta combined with black and white is sensual and impertinent, awakening generosity and temptation.
Rose magenta combined with black and white is sensual and impertinent, awakening generosity and temptation.
