A NEW STAR IN THE
WORLD OF DESIGNCOMMITTED TO THE
SUCCESS OF BRANDS

Design - as we define it - has a leading part in the relationship between the brand and its clients because it creates experiences that people can trust. With the creation of this new company we give impetus to our mission: imagine tomorrow's brands. Passion, strategic thinking, innovation, intuition, and audacity are the values which drive our group: our aim is to make your brand a star.

On Brandimage

Brandimage is a simple name made up of two words. The first is “brand,” and of course that’s everything which is around the brand itself: our clients, the business that our clients are in, everything that the consumer sees. This is a particularly interesting word, because of the way it is associated with the word “Image”. Image is a word that I love especially. It is the beginning of “imagination”. Imagination is what every creative person must have. There are no great brands without great imagination. There is no interesting imagination if they don’t result in a powerful idea. So I especially like these two words which create one strong brand: Brandimage.

The Agency of the Future

Our profession is going to continue to change. I’ve been doing this for 35 years and I think that today we are at the very beginning of this profession and that it is going to continue to evolve. This is due to the fact that there will be a new generation of agencies, agencies that are focused on design, but agencies that bring together communication and design. These are the agencies of the future. And it is this type of agency that we are going to create through Brandimage. This is what we want to implement with our teams around the world.

On Design

Design is the expression of a brand’s life. If we compare what we do to the communication business, which is very important of course, we are quite similar in our objectives. We work hand in hand, side by side. But design really gives life to a brand. It gives presence to a brand, whether it’s giving a brand an identity or developing the imaginary aspect of a brand. The fact that brands can express themselves logically through their DNA, in their packaging, products and innovation and through merchandising and any kind of brand presence, all of these different expressions allow the consumer to have a relationship with the brand and this is manifested through design. This is fundamental for the future of brands.

JOEL DESGRIPPES
chief creative officer

On Vision

Financial Results

What It's Like to Work with us

JIM BARRETT
Chief Executive Officer