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Designers on design: Joël Desgrippes and Marc Gobé on the Emotional Brand Experience

“I sometimes say that my job is to reveal personalities. We want to give brands character and we want to give them meaning.” Joël Desgrippes

In Joël Desgrippes and Marc Gobé on the Emotional Brand Experience, the expertise of the world-renowned Desgrippes Gobé team is shared on a design subject for which they are widely recognized—emotional branding. The authors provide practical information, explaining the design process and the intricacies involved by showcasing sketches, notes, and final pieces. Through detailed case studies, the challenges of particular projects are presented to better understand how Desgrippes Gobé achieved the end result. Q&As with Joël Desgrippes and Marc Gobé are also featured. Case studies presented in the book, include: AOL, Banana Republic, CJ, Club Med, Evian, Gillette, Godiva, Musashino University, Olympic Games, Payless, Peltier, Tour de France, XL Lounge... Joël Desgrippes and Marc Gobé on the Emotional Brand Experience By Anne Hellman with Desgrippes Gobé Rockport Publishers July 2007 $45.00 hardcover ISBN: 978-1-59253-260-5 208 pages/300 full-color photos BUY THE BOOK ONLINE WITH AMAZON Contact: Julie Anixter
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