PAPER WATER
BOTTLE
INVENTING A FIRST
We designed an innovative new product that questions the very existence of the plastic water bottle.
WHAT WE DID
Concept Development Product Naming Prototyping Product Engineering Product Design
CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience?
SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.
The paper water bottle is an environmentally-friendly solution to the problem of plastic water bottles today.
An easy-to-open top and resealable cap make the design very user-friendly.
6-packs made entirely of recycled materials further the cause to help the environment.
Shipping containers made of ecoboard make it easy to transport to stores/on-shelf.
6-packs made entirely of recycled materials further the cause to help the environment.